Tiki
Home-grown retailer known for fast, reliable delivery.
Tiki at a glance
Tiki is an e-commerce website and one of the most visited sites in Vietnam, currently ranked #5 in the country. It was founded in 2010 by Tran Ngoc Thai Son and is headquartered in Ho Chi Minh City, Vietnam. Today Tiki is owned by Tiki Corporation. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees. Its closest rivals include shopee.vn, lazada.vn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Vietnam, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Vietnam86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Vietnam
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tiki | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Vietnam web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Vietnam
Company information
- Website
- tiki.vn
- Sector
- E-commerce
- Owner
- Tiki Corporation
- Owner type
- Private company
- Founders
- Tran Ngoc Thai Son
- Founded
- 2010
- Headquarters
- Ho Chi Minh City, Vietnam
- Ownership
- Tiki Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Vietnamese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tiki operates an online retail and marketplace platform focused on Vietnam. Home-grown retailer known for fast, reliable delivery. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Vietnam
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Vietnam)
- #5 in this index
- Sector rank
- Leading e-commerce site in Vietnam
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| shopee.vn | ≈ 24 million / month | #6 class competitor | — |
| lazada.vn | ≈ 18 million / month | #7 class competitor | — |
What is Tiki?
Tiki (tiki.vn) is an online retail and marketplace platform serving users in Vietnam. Home-grown retailer known for fast, reliable delivery. It ranks #5 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Tiki?
The site is operated by Tiki Corporation, founded by Tran Ngoc Thai Son. The company was established in 2010 and is headquartered in Ho Chi Minh City, Vietnam.
Traffic and audience
Traffic estimates place Tiki at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Tiki makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Vietnam
Its closest rivals include shopee.vn, lazada.vn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Tiki is founded in Ho Chi Minh City, Vietnam.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Vietnam.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Tiki?
Tiki is operated by Tiki Corporation. Private company structure, based on public filings and press reporting.
Where is Tiki headquartered?
Tiki is headquartered in Ho Chi Minh City, Vietnam.
When was Tiki founded?
Tiki was founded in 2010 by Tran Ngoc Thai Son.
What is Tiki's revenue?
Tiki does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Who are Tiki's competitors?
Main competitors in Vietnam include shopee.vn, lazada.vn.
How does Tiki make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is Tiki publicly traded?
No — Tiki is not listed as an independent public company; it is operated by Tiki Corporation.
How many visitors does Tiki get?
Third-party estimates place Tiki at roughly 40 million visits per month, mostly from Vietnam, with 76% mobile traffic.
Is Tiki safe?
Tiki is an established e-commerce site founded in 2010 and ranked #5 in Vietnam; use the official domain tiki.vn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstiki.vn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageVietnam and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos