Thanh Nien
National daily with strong youth readership.
Thanh Nien at a glance
Thanh Nien is a news & media website and one of the most visited sites in Vietnam, currently ranked #6 in the country. It was founded in 1986 and is headquartered in Ho Chi Minh City, Vietnam. Today Thanh Nien is owned by Vietnam Youth Federation. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through display and video advertising, native and sponsored content, digital subscriptions. Its closest rivals include tuoitre.vn, vnexpress.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Vietnam, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Vietnam86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Vietnam
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| thanh nien | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Vietnam web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Vietnam
Company information
- Website
- thanhnien.vn
- Sector
- News & Media
- Owner
- Vietnam Youth Federation
- Owner type
- State-affiliated publisher
- Founded
- 1986
- Headquarters
- Ho Chi Minh City, Vietnam
- Ownership
- Vietnam Youth Federation controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Vietnamese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-affiliated publisher
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Thanh Nien operates a news and media publisher focused on Vietnam. National daily with strong youth readership. Revenue comes mainly from display and video advertising, supported by the other lines listed below.
- Display and video advertising
- Native and sponsored content
- Digital subscriptions
- Content syndication
International presence
- Primary market
- Vietnam
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Vietnam)
- #6 in this index
- Sector rank
- Leading news & media site in Vietnam
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tuoitre.vn | ≈ 21 million / month | #7 class competitor | — |
| vnexpress.net | ≈ 15.7 million / month | #8 class competitor | — |
What is Thanh Nien?
Thanh Nien (thanhnien.vn) is a news and media publisher serving users in Vietnam. National daily with strong youth readership. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns Thanh Nien?
The site is operated by Vietnam Youth Federation. The company was established in 1986 and is headquartered in Ho Chi Minh City, Vietnam.
Traffic and audience
Traffic estimates place Thanh Nien at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Thanh Nien makes money
Revenue comes primarily from display and video advertising, alongside native and sponsored content, digital subscriptions, content syndication.
Competitors in Vietnam
Its closest rivals include tuoitre.vn, vnexpress.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
Thanh Nien is founded in Ho Chi Minh City, Vietnam.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Vietnam.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Thanh Nien?
Thanh Nien is operated by Vietnam Youth Federation. State-affiliated publisher structure, based on public filings and press reporting.
Where is Thanh Nien headquartered?
Thanh Nien is headquartered in Ho Chi Minh City, Vietnam.
When was Thanh Nien founded?
Thanh Nien was founded in 1986.
What is Thanh Nien's revenue?
Thanh Nien does not publish standalone revenue; income comes from display and video advertising, native and sponsored content, digital subscriptions, content syndication.
Who are Thanh Nien's competitors?
Main competitors in Vietnam include tuoitre.vn, vnexpress.net.
How does Thanh Nien make money?
Mainly display and video advertising, native and sponsored content, digital subscriptions, content syndication.
Is Thanh Nien publicly traded?
Thanh Nien's ownership: State-affiliated publisher.
How many visitors does Thanh Nien get?
Third-party estimates place Thanh Nien at roughly 35 million visits per month, mostly from Vietnam, with 79% mobile traffic.
Is Thanh Nien safe?
Thanh Nien is an established news & media site founded in 1986 and ranked #6 in Vietnam; use the official domain thanhnien.vn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthanhnien.vn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageVietnam and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos