Piraeus Bank
Major commercial banking group in Greece offering winbank digital services.
Piraeus Bank at a glance
Piraeus Bank is a finance & banking website and one of the most visited sites in Greece, currently ranked #5 in the country. It was founded in 1916 by Private Investors and is headquartered in Athens, Greece. Today Piraeus Bank is owned by Piraeus Financial Holdings. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through net interest income, banking commissions. Its closest rivals include nbg.gr, eurobank.gr, alpha.gr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Greece, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Greece86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Greece
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| piraeus bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Greece web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Greece
Company information
- Website
- piraeusbank.gr
- Sector
- Finance & Banking
- Owner
- Piraeus Financial Holdings
- Owner type
- Public company
- Founders
- Private Investors
- Founded
- 1916
- Headquarters
- Athens, Greece
- Employees
- 8,500+
- Ownership
- Piraeus Financial Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.8 billion annual revenue (est.)
- Languages
- Greek, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Piraeus Bank operates a bank and digital financial platform focused on Greece. Major commercial banking group in Greece offering winbank digital services. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net Interest Income
- Banking Commissions
Products & services
International presence
- Primary market
- Greece
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Greece)
- #5 in this index
- Sector rank
- Leading finance & banking site in Greece
- Global rank
- 3200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nbg.gr | ≈ 10.8 million / month | #6 class competitor | — |
| eurobank.gr | ≈ 8.1 million / month | #7 class competitor | — |
| alpha.gr | ≈ 5.4 million / month | #8 class competitor | — |
What is Piraeus Bank?
Piraeus Bank (piraeusbank.gr) is a bank and digital financial platform serving users in Greece. Major commercial banking group in Greece offering winbank digital services. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Piraeus Bank?
The site is operated by Piraeus Financial Holdings, founded by Private Investors. The company was established in 1916 and is headquartered in Athens, Greece. It employs around 8,500+.
Traffic and audience
Traffic estimates place Piraeus Bank at roughly 18 million visits per month, about 0.6 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Piraeus Bank makes money
Revenue comes primarily from net interest income, alongside banking commissions.
Competitors in Greece
Its closest rivals include nbg.gr, eurobank.gr, alpha.gr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1916
Piraeus Bank is founded in Athens, Greece.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Greece.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Piraeus Bank?
Piraeus Bank is operated by Piraeus Financial Holdings. Public company structure, based on public filings and press reporting.
Where is Piraeus Bank headquartered?
Piraeus Bank is headquartered in Athens, Greece.
When was Piraeus Bank founded?
Piraeus Bank was founded in 1916 by Private Investors.
How many employees does Piraeus Bank have?
Piraeus Bank employs approximately 8,500+ people.
What is Piraeus Bank's revenue?
Piraeus Bank's revenue: ≈ $1.8 billion annual revenue (est.).
Who are Piraeus Bank's competitors?
Main competitors in Greece include nbg.gr, eurobank.gr, alpha.gr.
How does Piraeus Bank make money?
Mainly net interest income, banking commissions.
Is Piraeus Bank publicly traded?
Piraeus Bank's ownership: Public company.
How many visitors does Piraeus Bank get?
Third-party estimates place Piraeus Bank at roughly 18 million visits per month, mostly from Greece, with 82% mobile traffic.
Is Piraeus Bank safe?
Piraeus Bank is an established finance & banking site founded in 1916 and ranked #5 in Greece; use the official domain piraeusbank.gr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspiraeusbank.gr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGreece and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos