PetSmart
Largest specialty pet retailer offering pet food, products, grooming services, and pet hotel boarding.
PetSmart at a glance
PetSmart is an e-commerce website and one of the most visited sites in United States, currently ranked #1265 in the country. It was founded in 1986 by Jim and Mary Dougherty and is headquartered in Phoenix, Arizona, USA. Today PetSmart is owned by BC Partners. Our estimates put its audience at ≈ 17.5 million visits per month. The business earns money mainly through in-store and online merchandise sales, grooming & petshotel services. Its closest rivals include chewy.com, petco.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.4 million / month | +2% |
| Q2 | ≈ 17 million / month | +3% |
| Q3 | ≈ 17.5 million / month | +3% |
| Q4 | ≈ 18.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| petsmart | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- petsmart.com
- Sector
- E-commerce
- Owner
- BC Partners
- Owner type
- Private equity
- Founders
- Jim and Mary Dougherty
- Founded
- 1986
- Headquarters
- Phoenix, Arizona, USA
- Employees
- 50,000+
- Ownership
- BC Partners controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7.0 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7.0 billion annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PetSmart operates an online retail and marketplace platform focused on United States. Largest specialty pet retailer offering pet food, products, grooming services, and pet hotel boarding. Revenue comes mainly from in-store and online merchandise sales, supported by the other lines listed below.
- In-store and online merchandise sales
- Grooming & PetsHotel services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1265 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 4100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chewy.com | ≈ 10.5 million / month | #1266 class competitor | — |
| petco.com | ≈ 7.9 million / month | #1267 class competitor | — |
What is PetSmart?
PetSmart (petsmart.com) is an online retail and marketplace platform serving users in United States. Largest specialty pet retailer offering pet food, products, grooming services, and pet hotel boarding. It ranks #1265 among the most visited websites in the country in this index, within the e-commerce category.
Who owns PetSmart?
The site is operated by BC Partners, founded by Jim and Mary Dougherty. The company was established in 1986 and is headquartered in Phoenix, Arizona, USA. It employs around 50,000+.
Traffic and audience
Traffic estimates place PetSmart at roughly 17.5 million visits per month, about 0.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How PetSmart makes money
Revenue comes primarily from in-store and online merchandise sales, alongside grooming & petshotel services.
Competitors in United States
Its closest rivals include chewy.com, petco.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
PetSmart is founded in Phoenix, Arizona, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1265 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns PetSmart?
PetSmart is operated by BC Partners. Private equity structure, based on public filings and press reporting.
Where is PetSmart headquartered?
PetSmart is headquartered in Phoenix, Arizona, USA.
When was PetSmart founded?
PetSmart was founded in 1986 by Jim and Mary Dougherty.
How many employees does PetSmart have?
PetSmart employs approximately 50,000+ people.
What is PetSmart's revenue?
PetSmart's revenue: ≈ $7.0 billion annual revenue (est.).
Who are PetSmart's competitors?
Main competitors in United States include chewy.com, petco.com.
How does PetSmart make money?
Mainly in-store and online merchandise sales, grooming & petshotel services.
Is PetSmart publicly traded?
No — PetSmart is not listed as an independent public company; it is operated by BC Partners.
How many visitors does PetSmart get?
Third-party estimates place PetSmart at roughly 17.5 million visits per month, mostly from United States, with 76% mobile traffic.
Is PetSmart safe?
PetSmart is an established e-commerce site founded in 1986 and ranked #1265 in United States; use the official domain petsmart.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspetsmart.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos