DSW (Designer Shoe Warehouse)
Major footwear retailer providing brand-name and designer shoes, boots, sneakers, and handbags.
DSW at a glance
DSW is an e-commerce website and one of the most visited sites in United States, currently ranked #1325 in the country. It was founded in 1991 by Jay Schottenstein and is headquartered in Columbus, Ohio, USA. Today DSW is owned by Designer Brands Inc.. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through omnichannel retail sales, vip membership perk ties. Its closest rivals include zappos.com, famousfootwear.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dsw (designer shoe warehouse) | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- dsw.com
- Sector
- E-commerce
- Owner
- Designer Brands Inc.
- Owner type
- Public company
- Founders
- Jay Schottenstein
- Founded
- 1991
- Headquarters
- Columbus, Ohio, USA
- Employees
- 10,000+
- Ownership
- Designer Brands Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.3 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3.3 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DSW (Designer Shoe Warehouse) operates an online retail and marketplace platform focused on United States. Major footwear retailer providing brand-name and designer shoes, boots, sneakers, and handbags. Revenue comes mainly from omnichannel retail sales, supported by the other lines listed below.
- Omnichannel retail sales
- VIP membership perk ties
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1325 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 4850
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zappos.com | ≈ 8.4 million / month | #1326 class competitor | — |
| famousfootwear.com | ≈ 6.3 million / month | #1327 class competitor | — |
What is DSW (Designer Shoe Warehouse)?
DSW (Designer Shoe Warehouse) (dsw.com) is an online retail and marketplace platform serving users in United States. Major footwear retailer providing brand-name and designer shoes, boots, sneakers, and handbags. It ranks #1325 among the most visited websites in the country in this index, within the e-commerce category.
Who owns DSW (Designer Shoe Warehouse)?
The site is operated by Designer Brands Inc., founded by Jay Schottenstein. The company was established in 1991 and is headquartered in Columbus, Ohio, USA. It employs around 10,000+.
Traffic and audience
Traffic estimates place DSW (Designer Shoe Warehouse) at roughly 14 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How DSW (Designer Shoe Warehouse) makes money
Revenue comes primarily from omnichannel retail sales, alongside vip membership perk ties.
Competitors in United States
Its closest rivals include zappos.com, famousfootwear.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
DSW (Designer Shoe Warehouse) is founded in Columbus, Ohio, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1325 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns DSW (Designer Shoe Warehouse)?
DSW (Designer Shoe Warehouse) is operated by Designer Brands Inc.. Public company structure, based on public filings and press reporting.
Where is DSW (Designer Shoe Warehouse) headquartered?
DSW (Designer Shoe Warehouse) is headquartered in Columbus, Ohio, USA.
When was DSW (Designer Shoe Warehouse) founded?
DSW (Designer Shoe Warehouse) was founded in 1991 by Jay Schottenstein.
How many employees does DSW (Designer Shoe Warehouse) have?
DSW (Designer Shoe Warehouse) employs approximately 10,000+ people.
What is DSW (Designer Shoe Warehouse)'s revenue?
DSW (Designer Shoe Warehouse)'s revenue: ≈ $3.3 billion annual revenue (est.).
Who are DSW (Designer Shoe Warehouse)'s competitors?
Main competitors in United States include zappos.com, famousfootwear.com.
How does DSW (Designer Shoe Warehouse) make money?
Mainly omnichannel retail sales, vip membership perk ties.
Is DSW (Designer Shoe Warehouse) publicly traded?
DSW (Designer Shoe Warehouse)'s ownership: Public company.
How many visitors does DSW (Designer Shoe Warehouse) get?
Third-party estimates place DSW (Designer Shoe Warehouse) at roughly 14 million visits per month, mostly from United States, with 76% mobile traffic.
Is DSW (Designer Shoe Warehouse) safe?
DSW (Designer Shoe Warehouse) is an established e-commerce site founded in 1991 and ranked #1325 in United States; use the official domain dsw.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdsw.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos