Petco
Pet health and wellness company operating physical stores and e-commerce for pet products, grooming, and vet care.
Petco at a glance
Petco is an e-commerce website and one of the most visited sites in United States, currently ranked #1250 in the country. It was founded in 1965 by Walter Koufald and is headquartered in San Diego, California, USA. Today Petco is owned by Petco Health and Wellness Company, Inc.. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through pet merchandise sales, veterinary care fees, vital care subscription plans. Its closest rivals include chewy.com, petsmart.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| petco | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- petco.com
- Sector
- E-commerce
- Owner
- Petco Health and Wellness Company, Inc.
- Owner type
- Public company
- Founders
- Walter Koufald
- Founded
- 1965
- Headquarters
- San Diego, California, USA
- Employees
- 28,000+
- Ownership
- Petco Health and Wellness Company, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6.2 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6.2 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Petco operates an online retail and marketplace platform focused on United States. Pet health and wellness company operating physical stores and e-commerce for pet products, grooming, and vet care. Revenue comes mainly from pet merchandise sales, supported by the other lines listed below.
- Pet merchandise sales
- Veterinary care fees
- Vital Care subscription plans
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1250 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 3950
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chewy.com | ≈ 10.8 million / month | #1251 class competitor | — |
| petsmart.com | ≈ 8.1 million / month | #1252 class competitor | — |
What is Petco?
Petco (petco.com) is an online retail and marketplace platform serving users in United States. Pet health and wellness company operating physical stores and e-commerce for pet products, grooming, and vet care. It ranks #1250 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Petco?
The site is operated by Petco Health and Wellness Company, Inc., founded by Walter Koufald. The company was established in 1965 and is headquartered in San Diego, California, USA. It employs around 28,000+.
Traffic and audience
Traffic estimates place Petco at roughly 18 million visits per month, about 0.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Petco makes money
Revenue comes primarily from pet merchandise sales, alongside veterinary care fees, vital care subscription plans.
Competitors in United States
Its closest rivals include chewy.com, petsmart.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Petco is founded in San Diego, California, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1250 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Petco?
Petco is operated by Petco Health and Wellness Company, Inc.. Public company structure, based on public filings and press reporting.
Where is Petco headquartered?
Petco is headquartered in San Diego, California, USA.
When was Petco founded?
Petco was founded in 1965 by Walter Koufald.
How many employees does Petco have?
Petco employs approximately 28,000+ people.
What is Petco's revenue?
Petco's revenue: ≈ $6.2 billion annual revenue (est.).
Who are Petco's competitors?
Main competitors in United States include chewy.com, petsmart.com.
How does Petco make money?
Mainly pet merchandise sales, veterinary care fees, vital care subscription plans.
Is Petco publicly traded?
Petco's ownership: Public company.
How many visitors does Petco get?
Third-party estimates place Petco at roughly 18 million visits per month, mostly from United States, with 76% mobile traffic.
Is Petco safe?
Petco is an established e-commerce site founded in 1965 and ranked #1250 in United States; use the official domain petco.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspetco.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos