O'Reilly Auto Parts
Major auto parts store chain providing automotive parts, tools, equipment, and customer battery recycling.
O'Reilly Auto Parts at a glance
O'Reilly Auto Parts is an automotive website and one of the most visited sites in United States, currently ranked #1625 in the country. It was founded in 1957 by Charles F. O'Reilly, Charles H. O'Reilly Jr. and is headquartered in Springfield, Missouri, USA. Today O'Reilly Auto Parts is owned by O'Reilly Automotive, Inc.. Our estimates put its audience at ≈ 26 million visits per month. The business earns money mainly through retail store and web sales, professional service shop delivery. Its closest rivals include autozone.com, advanceautoparts.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 24.4 million / month | +2% |
| Q2 | ≈ 25.2 million / month | +3% |
| Q3 | ≈ 26 million / month | +3% |
| Q4 | ≈ 27.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| o'reilly auto parts | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- oreillyauto.com
- Sector
- Automotive
- Owner
- O'Reilly Automotive, Inc.
- Owner type
- Public company
- Founders
- Charles F. O'Reilly, Charles H. O'Reilly Jr.
- Founded
- 1957
- Headquarters
- Springfield, Missouri, USA
- Employees
- 80,000+
- Ownership
- O'Reilly Automotive, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15.8 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $15.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
O'Reilly Auto Parts operates an automotive marketplace focused on United States. Major auto parts store chain providing automotive parts, tools, equipment, and customer battery recycling. Revenue comes mainly from retail store and web sales, supported by the other lines listed below.
- Retail store and web sales
- Professional service shop delivery
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1625 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| autozone.com | ≈ 15.6 million / month | #1626 class competitor | — |
| advanceautoparts.com | ≈ 11.7 million / month | #1627 class competitor | — |
What is O'Reilly Auto Parts?
O'Reilly Auto Parts (oreillyauto.com) is an automotive marketplace serving users in United States. Major auto parts store chain providing automotive parts, tools, equipment, and customer battery recycling. It ranks #1625 among the most visited websites in the country in this index, within the automotive category.
Who owns O'Reilly Auto Parts?
The site is operated by O'Reilly Automotive, Inc., founded by Charles F. O'Reilly, Charles H. O'Reilly Jr.. The company was established in 1957 and is headquartered in Springfield, Missouri, USA. It employs around 80,000+.
Traffic and audience
Traffic estimates place O'Reilly Auto Parts at roughly 26 million visits per month, about 0.9 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How O'Reilly Auto Parts makes money
Revenue comes primarily from retail store and web sales, alongside professional service shop delivery.
Competitors in United States
Its closest rivals include autozone.com, advanceautoparts.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1957
O'Reilly Auto Parts is founded in Springfield, Missouri, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #1625 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns O'Reilly Auto Parts?
O'Reilly Auto Parts is operated by O'Reilly Automotive, Inc.. Public company structure, based on public filings and press reporting.
Where is O'Reilly Auto Parts headquartered?
O'Reilly Auto Parts is headquartered in Springfield, Missouri, USA.
When was O'Reilly Auto Parts founded?
O'Reilly Auto Parts was founded in 1957 by Charles F. O'Reilly, Charles H. O'Reilly Jr..
How many employees does O'Reilly Auto Parts have?
O'Reilly Auto Parts employs approximately 80,000+ people.
What is O'Reilly Auto Parts's revenue?
O'Reilly Auto Parts's revenue: ≈ $15.8 billion annual revenue (est.).
Who are O'Reilly Auto Parts's competitors?
Main competitors in United States include autozone.com, advanceautoparts.com.
How does O'Reilly Auto Parts make money?
Mainly retail store and web sales, professional service shop delivery.
Is O'Reilly Auto Parts publicly traded?
O'Reilly Auto Parts's ownership: Public company.
How many visitors does O'Reilly Auto Parts get?
Third-party estimates place O'Reilly Auto Parts at roughly 26 million visits per month, mostly from United States, with 70% mobile traffic.
Is O'Reilly Auto Parts safe?
O'Reilly Auto Parts is an established automotive site founded in 1957 and ranked #1625 in United States; use the official domain oreillyauto.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsoreillyauto.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos