Autoblog
Automotive news website covering car debuts, electric vehicle technology, test drives, and owner reviews.
Autoblog at a glance
Autoblog is an automotive website and one of the most visited sites in United States, currently ranked #860 in the country. It was founded in 2004 by Weblogs, Inc. and is headquartered in Detroit, Michigan, USA. Today Autoblog is owned by Yahoo (Apollo Global Management). Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through digital advertising, automotive affiliate marketing. Its closest rivals include caranddriver.com, motor1.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| autoblog | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- autoblog.com
- Sector
- Automotive
- Owner
- Yahoo (Apollo Global Management)
- Owner type
- Private equity
- Founders
- Weblogs, Inc.
- Founded
- 2004
- Headquarters
- Detroit, Michigan, USA
- Employees
- 80+
- Ownership
- Yahoo (Apollo Global Management) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Autoblog operates an automotive marketplace focused on United States. Automotive news website covering car debuts, electric vehicle technology, test drives, and owner reviews. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Automotive affiliate marketing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #860 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 4900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| caranddriver.com | ≈ 8.4 million / month | #861 class competitor | — |
| motor1.com | ≈ 6.3 million / month | #862 class competitor | — |
What is Autoblog?
Autoblog (autoblog.com) is an automotive marketplace serving users in United States. Automotive news website covering car debuts, electric vehicle technology, test drives, and owner reviews. It ranks #860 among the most visited websites in the country in this index, within the automotive category.
Who owns Autoblog?
The site is operated by Yahoo (Apollo Global Management), founded by Weblogs, Inc.. The company was established in 2004 and is headquartered in Detroit, Michigan, USA. It employs around 80+.
Traffic and audience
Traffic estimates place Autoblog at roughly 14 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Autoblog makes money
Revenue comes primarily from digital advertising, alongside automotive affiliate marketing.
Competitors in United States
Its closest rivals include caranddriver.com, motor1.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Autoblog is founded in Detroit, Michigan, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #860 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Autoblog?
Autoblog is operated by Yahoo (Apollo Global Management). Private equity structure, based on public filings and press reporting.
Where is Autoblog headquartered?
Autoblog is headquartered in Detroit, Michigan, USA.
When was Autoblog founded?
Autoblog was founded in 2004 by Weblogs, Inc..
How many employees does Autoblog have?
Autoblog employs approximately 80+ people.
What is Autoblog's revenue?
Autoblog's revenue: ≈ $30 million annual revenue (est.).
Who are Autoblog's competitors?
Main competitors in United States include caranddriver.com, motor1.com.
How does Autoblog make money?
Mainly digital advertising, automotive affiliate marketing.
Is Autoblog publicly traded?
No — Autoblog is not listed as an independent public company; it is operated by Yahoo (Apollo Global Management).
How many visitors does Autoblog get?
Third-party estimates place Autoblog at roughly 14 million visits per month, mostly from United States, with 70% mobile traffic.
Is Autoblog safe?
Autoblog is an established automotive site founded in 2004 and ranked #860 in United States; use the official domain autoblog.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsautoblog.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos