Tire Rack
Online tire and wheel distributor delivering real-world tire testing, customer ratings, and local installer delivery.
Tire Rack at a glance
Tire Rack is an automotive website and one of the most visited sites in United States, currently ranked #1640 in the country. It was founded in 1979 by Peter and Mike Veldman and is headquartered in South Bend, Indiana, USA. Today Tire Rack is owned by Discount Tire. Our estimates put its audience at ≈ 14.5 million visits per month. The business earns money mainly through tire and wheel direct sales, installation partner network commissions. Its closest rivals include discounttire.com, customwheeloffset.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.6 million / month | +2% |
| Q2 | ≈ 14.1 million / month | +3% |
| Q3 | ≈ 14.5 million / month | +3% |
| Q4 | ≈ 15.4 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tire rack | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- tire-rack.com
- Sector
- Automotive
- Owner
- Discount Tire
- Owner type
- Private company
- Founders
- Peter and Mike Veldman
- Founded
- 1979
- Headquarters
- South Bend, Indiana, USA
- Employees
- 1,000+
- Ownership
- Discount Tire controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tire Rack operates an automotive marketplace focused on United States. Online tire and wheel distributor delivering real-world tire testing, customer ratings, and local installer delivery. Revenue comes mainly from tire and wheel direct sales, supported by the other lines listed below.
- Tire and wheel direct sales
- Installation partner network commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1640 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 4700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| discounttire.com | ≈ 8.7 million / month | #1641 class competitor | — |
| customwheeloffset.com | ≈ 6.5 million / month | #1642 class competitor | — |
What is Tire Rack?
Tire Rack (tire-rack.com) is an automotive marketplace serving users in United States. Online tire and wheel distributor delivering real-world tire testing, customer ratings, and local installer delivery. It ranks #1640 among the most visited websites in the country in this index, within the automotive category.
Who owns Tire Rack?
The site is operated by Discount Tire, founded by Peter and Mike Veldman. The company was established in 1979 and is headquartered in South Bend, Indiana, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place Tire Rack at roughly 14.5 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Tire Rack makes money
Revenue comes primarily from tire and wheel direct sales, alongside installation partner network commissions.
Competitors in United States
Its closest rivals include discounttire.com, customwheeloffset.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1979
Tire Rack is founded in South Bend, Indiana, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #1640 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Tire Rack?
Tire Rack is operated by Discount Tire. Private company structure, based on public filings and press reporting.
Where is Tire Rack headquartered?
Tire Rack is headquartered in South Bend, Indiana, USA.
When was Tire Rack founded?
Tire Rack was founded in 1979 by Peter and Mike Veldman.
How many employees does Tire Rack have?
Tire Rack employs approximately 1,000+ people.
What is Tire Rack's revenue?
Tire Rack's revenue: ≈ $600 million annual revenue (est.).
Who are Tire Rack's competitors?
Main competitors in United States include discounttire.com, customwheeloffset.com.
How does Tire Rack make money?
Mainly tire and wheel direct sales, installation partner network commissions.
Is Tire Rack publicly traded?
No — Tire Rack is not listed as an independent public company; it is operated by Discount Tire.
How many visitors does Tire Rack get?
Third-party estimates place Tire Rack at roughly 14.5 million visits per month, mostly from United States, with 70% mobile traffic.
Is Tire Rack safe?
Tire Rack is an established automotive site founded in 1979 and ranked #1640 in United States; use the official domain tire-rack.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstire-rack.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos