Discount Tire
World's largest independent tire and wheel retailer offering tire replacements, rotations, and pressure checks.
Discount Tire at a glance
Discount Tire is an automotive website and one of the most visited sites in United States, currently ranked #1655 in the country. It was founded in 1960 by Bruce Halle and is headquartered in Scottsdale, Arizona, USA. Today Discount Tire is owned by Reinalt-Thomas Corporation. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through in-store and online tire retail, tire certificates & protection plans. Its closest rivals include tire-rack.com, pepboys.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| discount tire | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- discounttire.com
- Sector
- Automotive
- Owner
- Reinalt-Thomas Corporation
- Owner type
- Private company
- Founders
- Bruce Halle
- Founded
- 1960
- Headquarters
- Scottsdale, Arizona, USA
- Employees
- 25,000+
- Ownership
- Reinalt-Thomas Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5.5 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Discount Tire operates an automotive marketplace focused on United States. World's largest independent tire and wheel retailer offering tire replacements, rotations, and pressure checks. Revenue comes mainly from in-store and online tire retail, supported by the other lines listed below.
- In-store and online tire retail
- Tire certificates & protection plans
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1655 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 4350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tire-rack.com | ≈ 9.6 million / month | #1656 class competitor | — |
| pepboys.com | ≈ 7.2 million / month | #1657 class competitor | — |
What is Discount Tire?
Discount Tire (discounttire.com) is an automotive marketplace serving users in United States. World's largest independent tire and wheel retailer offering tire replacements, rotations, and pressure checks. It ranks #1655 among the most visited websites in the country in this index, within the automotive category.
Who owns Discount Tire?
The site is operated by Reinalt-Thomas Corporation, founded by Bruce Halle. The company was established in 1960 and is headquartered in Scottsdale, Arizona, USA. It employs around 25,000+.
Traffic and audience
Traffic estimates place Discount Tire at roughly 16 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Discount Tire makes money
Revenue comes primarily from in-store and online tire retail, alongside tire certificates & protection plans.
Competitors in United States
Its closest rivals include tire-rack.com, pepboys.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1960
Discount Tire is founded in Scottsdale, Arizona, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #1655 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Discount Tire?
Discount Tire is operated by Reinalt-Thomas Corporation. Private company structure, based on public filings and press reporting.
Where is Discount Tire headquartered?
Discount Tire is headquartered in Scottsdale, Arizona, USA.
When was Discount Tire founded?
Discount Tire was founded in 1960 by Bruce Halle.
How many employees does Discount Tire have?
Discount Tire employs approximately 25,000+ people.
What is Discount Tire's revenue?
Discount Tire's revenue: ≈ $5.5 billion annual revenue (est.).
Who are Discount Tire's competitors?
Main competitors in United States include tire-rack.com, pepboys.com.
How does Discount Tire make money?
Mainly in-store and online tire retail, tire certificates & protection plans.
Is Discount Tire publicly traded?
No — Discount Tire is not listed as an independent public company; it is operated by Reinalt-Thomas Corporation.
How many visitors does Discount Tire get?
Third-party estimates place Discount Tire at roughly 16 million visits per month, mostly from United States, with 70% mobile traffic.
Is Discount Tire safe?
Discount Tire is an established automotive site founded in 1960 and ranked #1655 in United States; use the official domain discounttire.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdiscounttire.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos