News & Media#5 in Portugal

Notícias ao Minuto

High-traffic Portuguese digital newspaper offering 24/7 real-time breaking news, sports, and lifestyle.

noticiasaominuto.com ↗Updated September 2026

Notícias ao Minuto at a glance

Notícias ao Minuto is a news & media website and one of the most visited sites in Portugal, currently ranked #5 in the country. It was founded in 2012 by Private Founders and is headquartered in Lisbon, Portugal. Today Notícias ao Minuto is owned by New Media S.A.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through digital banner advertising. Its closest rivals include sapo.pt, observador.pt.

Traffic statistics

≈ 35 million
Monthly visits
≈ 8.1 million
Weekly visits
≈ 1.2 million
Daily visits
≈ 14.7 million / month
Unique visitors
1600
Global rank
#5 in Portugal
Country rank
≈ 3.1
Pages / visit
≈ 3 min
Avg. visit
≈ 58%
Bounce rate
≈ 79% mobile
Mobile traffic
≈ 14
Visits per second
#5
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 32.9 million / month+2%
Q2≈ 33.9 million / month+3%
Q3≈ 35 million / month+3%
Q4≈ 37.1 million / month+6%

Traffic sources

  • Direct37%
  • Organic search34%
  • Social18%
  • News aggregators8%
  • Email3%

Audience & demographics

  • Men55%
  • Women45%
  • Age 35-4426%
  • Age 45-5423%
  • Age 25-3422%

The audience is concentrated in Portugal, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Portugal86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 10.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Portugal

Top organic keywords

KeywordPositionVolumeTraffic share
notícias ao minuto1Very highDominant
breaking newsTop 10High—
today's headlinesTop 10High—
live coverageTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Next.jsPHP / CMS backendVarnish cachingAMPVideo streaming stack

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsGoogle Ad ManagerTaboolaOutbrainPrebid

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 79% mobile
Position in country
Among the leading news & media apps in Portugal

Company information

Website
noticiasaominuto.com
Sector
News & Media
Owner
New Media S.A.
Owner type
Private company
Founders
Private Founders
Founded
2012
Headquarters
Lisbon, Portugal
Employees
80+
Ownership
New Media S.A. controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
Portuguese
Top traffic sources
direct, organic search, social

Financials

Revenue
Undisclosed
Ownership
Private company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Notícias ao Minuto operates a news and media publisher focused on Portugal. High-traffic Portuguese digital newspaper offering 24/7 real-time breaking news, sports, and lifestyle. Revenue comes mainly from digital banner advertising, supported by the other lines listed below.

  • Digital Banner Advertising

Products & services

Notícias ao Minuto App

International presence

Primary market
Portugal
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

80+
Total employees

Customer statistics

≈ 14.7 million / month
Monthly reach
≈ 3.1 pages per visit, ≈ 3 min average session
Engagement

Website rankings

Country rank (Portugal)
#5 in this index
Sector rank
Leading news & media site in Portugal
Global rank
1600

Main competitors

sapo.ptobservador.pt

Website comparisons

WebsiteMonthly visitsRankNotes
sapo.pt≈ 21 million / month#6 class competitor—
observador.pt≈ 15.7 million / month#7 class competitor—

What is Notícias ao Minuto?

Notícias ao Minuto (noticiasaominuto.com) is a news and media publisher serving users in Portugal. High-traffic Portuguese digital newspaper offering 24/7 real-time breaking news, sports, and lifestyle. It ranks #5 among the most visited websites in the country in this index, within the news & media category.

Who owns Notícias ao Minuto?

The site is operated by New Media S.A., founded by Private Founders. The company was established in 2012 and is headquartered in Lisbon, Portugal. It employs around 80+.

Traffic and audience

Traffic estimates place Notícias ao Minuto at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.

How Notícias ao Minuto makes money

Revenue comes primarily from digital banner advertising, alongside .

Competitors in Portugal

Its closest rivals include sapo.pt, observador.pt.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 2012

    Notícias ao Minuto is founded in Lisbon, Portugal.

  2. Growth phase

    Expands its news & media offering and moves to a mobile-first product.

  3. Today

    Ranks #5 among the most visited websites in Portugal.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Broad daily news coverage with national reach
  • Fast breaking-news publishing
  • Free access to most articles
  • Strong presence in search and social

Cons

  • Heavy advertising load on article pages
  • Editorial line criticised by parts of the audience
  • Clickbait headlines on high-traffic sections
  • Paywall limits on premium content

Key statistics

Founded2012
HeadquartersLisbon, Portugal
Employees80+
Monthly visits≈ 35 million
Country rank#5 in Portugal
SectorNews & Media
Primary marketPortugal
Founded2012
Monthly visits≈ 35 million

Frequently asked questions

Who owns Notícias ao Minuto?

Notícias ao Minuto is operated by New Media S.A.. Private company structure, based on public filings and press reporting.

Where is Notícias ao Minuto headquartered?

Notícias ao Minuto is headquartered in Lisbon, Portugal.

When was Notícias ao Minuto founded?

Notícias ao Minuto was founded in 2012 by Private Founders.

How many employees does Notícias ao Minuto have?

Notícias ao Minuto employs approximately 80+ people.

What is Notícias ao Minuto's revenue?

Notícias ao Minuto's revenue: Undisclosed.

Who are Notícias ao Minuto's competitors?

Main competitors in Portugal include sapo.pt, observador.pt.

How does Notícias ao Minuto make money?

Mainly digital banner advertising.

Is Notícias ao Minuto publicly traded?

No — Notícias ao Minuto is not listed as an independent public company; it is operated by New Media S.A..

How many visitors does Notícias ao Minuto get?

Third-party estimates place Notícias ao Minuto at roughly 35 million visits per month, mostly from Portugal, with 79% mobile traffic.

Is Notícias ao Minuto safe?

Notícias ao Minuto is an established news & media site founded in 2012 and ranked #5 in Portugal; use the official domain noticiasaominuto.com and HTTPS.

Popular searches

notícias ao minutonotícias ao minuto loginnotícias ao minuto appwho owns notícias ao minutois notícias ao minuto safe

Data sources & confidence

  • Company website and public announcements
    noticiasaominuto.com
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Portugal and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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