LeLynx
A French insurance comparison site for car, home and health policies.
LeLynx at a glance
LeLynx is a finance & banking website and one of the most visited sites in France, currently ranked #174 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Paris, France. Today LeLynx is owned by Admiral Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through lead generation fees, commissions. Its closest rivals include assurland.com, lesfurets.com, meilleurtaux.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lelynx | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in France
Company information
- Website
- lelynx.fr
- Sector
- Finance & Banking
- Owner
- Admiral Group
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Paris, France
- Employees
- 300+
- Ownership
- Admiral Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
LeLynx operates a bank and digital financial platform focused on France. A French insurance comparison site for car, home and health policies. Revenue comes mainly from lead generation fees, supported by the other lines listed below.
- Lead generation fees
- Commissions
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #174 in this index
- Sector rank
- Leading finance & banking site in France
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| assurland.com | ≈ 6 million / month | #175 class competitor | — |
| lesfurets.com | ≈ 4.5 million / month | #176 class competitor | — |
| meilleurtaux.com | ≈ 3 million / month | #177 class competitor | — |
What is LeLynx?
LeLynx (lelynx.fr) is a bank and digital financial platform serving users in France. A French insurance comparison site for car, home and health policies. It ranks #174 among the most visited websites in the country in this index, within the finance & banking category.
Who owns LeLynx?
The site is operated by Admiral Group, founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Paris, France. It employs around 300+.
Traffic and audience
Traffic estimates place LeLynx at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How LeLynx makes money
Revenue comes primarily from lead generation fees, alongside commissions.
Competitors in France
Its closest rivals include assurland.com, lesfurets.com, meilleurtaux.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
LeLynx is founded in Paris, France.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #174 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns LeLynx?
LeLynx is operated by Admiral Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is LeLynx headquartered?
LeLynx is headquartered in Paris, France.
When was LeLynx founded?
LeLynx was founded in 2008 by Not publicly disclosed.
How many employees does LeLynx have?
LeLynx employs approximately 300+ people.
What is LeLynx's revenue?
LeLynx's revenue: ≈ $100 million annual revenue (est.).
Who are LeLynx's competitors?
Main competitors in France include assurland.com, lesfurets.com, meilleurtaux.com.
How does LeLynx make money?
Mainly lead generation fees, commissions.
Is LeLynx publicly traded?
LeLynx's ownership: Subsidiary of public company.
How many visitors does LeLynx get?
Third-party estimates place LeLynx at roughly 10 million visits per month, mostly from France, with 82% mobile traffic.
Is LeLynx safe?
LeLynx is an established finance & banking site founded in 2008 and ranked #174 in France; use the official domain lelynx.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslelynx.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos