Boursorama
France's leading online bank and financial portal with brokerage, accounts and market news.
Boursorama at a glance
Boursorama is a finance & banking website and one of the most visited sites in France, currently ranked #171 in the country. It was founded in 1995 by Pierre Cohen, Jean-Paul Dasseux and is headquartered in Boulogne-Billancourt, France. Today Boursorama is owned by Société Générale S.A.. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through net interest income, brokerage fees, advertising. Its closest rivals include fortuneo.fr, boursobank.com, revolut.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| boursorama | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in France
Company information
- Website
- boursorama.com
- Sector
- Finance & Banking
- Owner
- Société Générale S.A.
- Owner type
- Subsidiary of public company
- Founders
- Pierre Cohen, Jean-Paul Dasseux
- Founded
- 1995
- Headquarters
- Boulogne-Billancourt, France
- Employees
- 1,500+
- Ownership
- Société Générale S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Boursorama operates a bank and digital financial platform focused on France. France's leading online bank and financial portal with brokerage, accounts and market news. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Brokerage fees
- Advertising
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #171 in this index
- Sector rank
- Leading finance & banking site in France
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fortuneo.fr | ≈ 33 million / month | #172 class competitor | — |
| boursobank.com | ≈ 24.7 million / month | #173 class competitor | — |
| revolut.com | ≈ 16.5 million / month | #174 class competitor | — |
What is Boursorama?
Boursorama (boursorama.com) is a bank and digital financial platform serving users in France. France's leading online bank and financial portal with brokerage, accounts and market news. It ranks #171 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Boursorama?
The site is operated by Société Générale S.A., founded by Pierre Cohen, Jean-Paul Dasseux. The company was established in 1995 and is headquartered in Boulogne-Billancourt, France. It employs around 1,500+.
Traffic and audience
Traffic estimates place Boursorama at roughly 55 million visits per month, about 1.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Boursorama makes money
Revenue comes primarily from net interest income, alongside brokerage fees, advertising.
Competitors in France
Its closest rivals include fortuneo.fr, boursobank.com, revolut.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Boursorama is founded in Boulogne-Billancourt, France.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Boursorama?
Boursorama is operated by Société Générale S.A.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Boursorama headquartered?
Boursorama is headquartered in Boulogne-Billancourt, France.
When was Boursorama founded?
Boursorama was founded in 1995 by Pierre Cohen, Jean-Paul Dasseux.
How many employees does Boursorama have?
Boursorama employs approximately 1,500+ people.
What is Boursorama's revenue?
Boursorama's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Boursorama's competitors?
Main competitors in France include fortuneo.fr, boursobank.com, revolut.com.
How does Boursorama make money?
Mainly net interest income, brokerage fees, advertising.
Is Boursorama publicly traded?
Boursorama's ownership: Subsidiary of public company.
How many visitors does Boursorama get?
Third-party estimates place Boursorama at roughly 55 million visits per month, mostly from France, with 82% mobile traffic.
Is Boursorama safe?
Boursorama is an established finance & banking site founded in 1995 and ranked #171 in France; use the official domain boursorama.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsboursorama.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos