BNP Paribas
The French retail banking site of Europe's leading banking group.
BNP Paribas at a glance
BNP Paribas is a finance & banking website and one of the most visited sites in France, currently ranked #170 in the country. It was founded in 2000 by Banque Nationale de Paris, Paribas and is headquartered in Paris, France. Today BNP Paribas is owned by BNP Paribas S.A.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through net interest income, fees, investment banking. Its closest rivals include credit-agricole.fr, societegenerale.fr, labanquepostale.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bnp paribas | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in France
Company information
- Website
- bnpparibas.fr
- Sector
- Finance & Banking
- Owner
- BNP Paribas S.A.
- Owner type
- Public company
- Founders
- Banque Nationale de Paris, Paribas
- Founded
- 2000
- Headquarters
- Paris, France
- Employees
- 180,000+
- Ownership
- BNP Paribas S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $55 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $55 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BNP Paribas operates a bank and digital financial platform focused on France. The French retail banking site of Europe's leading banking group. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Investment banking
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #170 in this index
- Sector rank
- Leading finance & banking site in France
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| credit-agricole.fr | ≈ 24 million / month | #171 class competitor | — |
| societegenerale.fr | ≈ 18 million / month | #172 class competitor | — |
| labanquepostale.fr | ≈ 12 million / month | #173 class competitor | — |
What is BNP Paribas?
BNP Paribas (bnpparibas.fr) is a bank and digital financial platform serving users in France. The French retail banking site of Europe's leading banking group. It ranks #170 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BNP Paribas?
The site is operated by BNP Paribas S.A., founded by Banque Nationale de Paris, Paribas. The company was established in 2000 and is headquartered in Paris, France. It employs around 180,000+.
Traffic and audience
Traffic estimates place BNP Paribas at roughly 40 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BNP Paribas makes money
Revenue comes primarily from net interest income, alongside fees, investment banking.
Competitors in France
Its closest rivals include credit-agricole.fr, societegenerale.fr, labanquepostale.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
BNP Paribas is founded in Paris, France.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BNP Paribas?
BNP Paribas is operated by BNP Paribas S.A.. Public company structure, based on public filings and press reporting.
Where is BNP Paribas headquartered?
BNP Paribas is headquartered in Paris, France.
When was BNP Paribas founded?
BNP Paribas was founded in 2000 by Banque Nationale de Paris, Paribas.
How many employees does BNP Paribas have?
BNP Paribas employs approximately 180,000+ people.
What is BNP Paribas's revenue?
BNP Paribas's revenue: ≈ $55 billion annual revenue (est.).
Who are BNP Paribas's competitors?
Main competitors in France include credit-agricole.fr, societegenerale.fr, labanquepostale.fr.
How does BNP Paribas make money?
Mainly net interest income, fees, investment banking.
Is BNP Paribas publicly traded?
BNP Paribas's ownership: Public company.
How many visitors does BNP Paribas get?
Third-party estimates place BNP Paribas at roughly 40 million visits per month, mostly from France, with 82% mobile traffic.
Is BNP Paribas safe?
BNP Paribas is an established finance & banking site founded in 2000 and ranked #170 in France; use the official domain bnpparibas.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbnpparibas.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos