AXA France
The French site of a global insurer for auto, home, health and life insurance.
AXA France at a glance
AXA France is a finance & banking website and one of the most visited sites in France, currently ranked #173 in the country. It was founded in 1816 by Not publicly disclosed and is headquartered in Paris, France. Today AXA France is owned by AXA S.A.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through insurance premiums, investment income. Its closest rivals include allianz.fr, maif.fr, groupama.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| axa france | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in France
Company information
- Website
- axa.fr
- Sector
- Finance & Banking
- Owner
- AXA S.A.
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1816
- Headquarters
- Paris, France
- Employees
- 15,000+
- Ownership
- AXA S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $110 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $110 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AXA France operates a bank and digital financial platform focused on France. The French site of a global insurer for auto, home, health and life insurance. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Investment income
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #173 in this index
- Sector rank
- Leading finance & banking site in France
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| allianz.fr | ≈ 15 million / month | #174 class competitor | — |
| maif.fr | ≈ 11.2 million / month | #175 class competitor | — |
| groupama.fr | ≈ 7.5 million / month | #176 class competitor | — |
What is AXA France?
AXA France (axa.fr) is a bank and digital financial platform serving users in France. The French site of a global insurer for auto, home, health and life insurance. It ranks #173 among the most visited websites in the country in this index, within the finance & banking category.
Who owns AXA France?
The site is operated by AXA S.A., founded by Not publicly disclosed. The company was established in 1816 and is headquartered in Paris, France. It employs around 15,000+.
Traffic and audience
Traffic estimates place AXA France at roughly 25 million visits per month, about 0.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How AXA France makes money
Revenue comes primarily from insurance premiums, alongside investment income.
Competitors in France
Its closest rivals include allianz.fr, maif.fr, groupama.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1816
AXA France is founded in Paris, France.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns AXA France?
AXA France is operated by AXA S.A.. Public company structure, based on public filings and press reporting.
Where is AXA France headquartered?
AXA France is headquartered in Paris, France.
When was AXA France founded?
AXA France was founded in 1816 by Not publicly disclosed.
How many employees does AXA France have?
AXA France employs approximately 15,000+ people.
What is AXA France's revenue?
AXA France's revenue: ≈ $110 billion annual revenue (est.).
Who are AXA France's competitors?
Main competitors in France include allianz.fr, maif.fr, groupama.fr.
How does AXA France make money?
Mainly insurance premiums, investment income.
Is AXA France publicly traded?
AXA France's ownership: Public company.
How many visitors does AXA France get?
Third-party estimates place AXA France at roughly 25 million visits per month, mostly from France, with 82% mobile traffic.
Is AXA France safe?
AXA France is an established finance & banking site founded in 1816 and ranked #173 in France; use the official domain axa.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaxa.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos