eBay Italy
Popular e-commerce website in Italy.
eBay Italy at a glance
eBay Italy is an e-commerce website and one of the most visited sites in Italy, currently ranked #10 in the country. It was founded in Undisclosed and is headquartered in Italy. Today eBay Italy is owned by Undisclosed. Our estimates put its audience at ≈ 75 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 70.5 million / month | +2% |
| Q2 | ≈ 72.8 million / month | +3% |
| Q3 | ≈ 75 million / month | +3% |
| Q4 | ≈ 79.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 22.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ebay italy | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Italy
Company information
- Website
- ebay.it
- Sector
- E-commerce
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- Italy
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eBay Italy operates an online retail and marketplace platform focused on Italy. Popular e-commerce website in Italy. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Italy)
- #10 in this index
- Sector rank
- Leading e-commerce site in Italy
What is eBay Italy?
eBay Italy (ebay.it) is an online retail and marketplace platform serving users in Italy. Popular e-commerce website in Italy. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns eBay Italy?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in Italy.
Traffic and audience
Traffic estimates place eBay Italy at roughly 75 million visits per month, about 2.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How eBay Italy makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Italy
It competes with other e-commerce platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
eBay Italy is founded in Italy.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns eBay Italy?
eBay Italy is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is eBay Italy headquartered?
eBay Italy is headquartered in Italy.
When was eBay Italy founded?
eBay Italy was founded in Undisclosed.
What is eBay Italy's revenue?
eBay Italy does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
How does eBay Italy make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is eBay Italy publicly traded?
No — eBay Italy is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does eBay Italy get?
Third-party estimates place eBay Italy at roughly 75 million visits per month, mostly from Italy, with 76% mobile traffic.
Is eBay Italy safe?
eBay Italy is an established e-commerce site founded in Undisclosed and ranked #10 in Italy; use the official domain ebay.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsebay.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos