Zalando España
The Spanish storefront of Europe's leading fashion platform.
Zalando España at a glance
Zalando España is a website and one of the most visited sites in Spain, currently ranked #139 in the country. It was founded in 2008 by Robert Gentz, David Schneider and is headquartered in Berlin, Germany (Spanish operations). Today Zalando España is owned by Zalando SE. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales, partner commissions. Its closest rivals include zara.com, elcorteingles.es, mango.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zalando españa | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Spain
Company information
- Website
- zalando.es
- Sector
- Technology
- Owner
- Zalando SE
- Owner type
- Subsidiary of public company
- Founders
- Robert Gentz, David Schneider
- Founded
- 2008
- Headquarters
- Berlin, Germany (Spanish operations)
- Employees
- 15,000+
- Ownership
- Zalando SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zalando España operates a technology platform focused on Spain. The Spanish storefront of Europe's leading fashion platform. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Partner commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #139 in this index
- Sector rank
- Leading technology site in Spain
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zara.com | ≈ 15 million / month | #140 class competitor | — |
| elcorteingles.es | ≈ 11.2 million / month | #141 class competitor | — |
| mango.com | ≈ 7.5 million / month | #142 class competitor | — |
What is Zalando España?
Zalando España (zalando.es) is a technology platform serving users in Spain. The Spanish storefront of Europe's leading fashion platform. It ranks #139 among the most visited websites in the country in this index, within the technology category.
Who owns Zalando España?
The site is operated by Zalando SE, founded by Robert Gentz, David Schneider. The company was established in 2008 and is headquartered in Berlin, Germany (Spanish operations). It employs around 15,000+.
Traffic and audience
Traffic estimates place Zalando España at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Zalando España makes money
Revenue comes primarily from product sales, alongside partner commissions.
Competitors in Spain
Its closest rivals include zara.com, elcorteingles.es, mango.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Zalando España is founded in Berlin, Germany (Spanish operations).
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #139 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Zalando España?
Zalando España is operated by Zalando SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is Zalando España headquartered?
Zalando España is headquartered in Berlin, Germany (Spanish operations).
When was Zalando España founded?
Zalando España was founded in 2008 by Robert Gentz, David Schneider.
How many employees does Zalando España have?
Zalando España employs approximately 15,000+ people.
What is Zalando España's revenue?
Zalando España's revenue: Not publicly disclosed.
Who are Zalando España's competitors?
Main competitors in Spain include zara.com, elcorteingles.es, mango.com.
How does Zalando España make money?
Mainly product sales, partner commissions.
Is Zalando España publicly traded?
Zalando España's ownership: Subsidiary of public company.
How many visitors does Zalando España get?
Third-party estimates place Zalando España at roughly 25 million visits per month, mostly from Spain, with 68% mobile traffic.
Is Zalando España safe?
Zalando España is an established technology site founded in 2008 and ranked #139 in Spain; use the official domain zalando.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszalando.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos