Leroy Merlin España
The Spanish arm of the DIY retailer with tools, home and garden products online.
Leroy Merlin España at a glance
Leroy Merlin España is an e-commerce website and one of the most visited sites in Spain, currently ranked #132 in the country. It was founded in 1989 by Adeo and is headquartered in Madrid, Spain. Today Leroy Merlin España is owned by Adeo Group. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales, services. Its closest rivals include bricomart.es, ikea.com, amazon.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| leroy merlin españa | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Spain
Company information
- Website
- leroymerlin.es
- Sector
- E-commerce
- Owner
- Adeo Group
- Owner type
- Private company
- Founders
- Adeo
- Founded
- 1989
- Headquarters
- Madrid, Spain
- Employees
- 10,000+
- Ownership
- Adeo Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Leroy Merlin España operates an online retail and marketplace platform focused on Spain. The Spanish arm of the DIY retailer with tools, home and garden products online. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #132 in this index
- Sector rank
- Leading e-commerce site in Spain
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bricomart.es | ≈ 15 million / month | #133 class competitor | — |
| ikea.com | ≈ 11.2 million / month | #134 class competitor | — |
| amazon.es | ≈ 7.5 million / month | #135 class competitor | — |
What is Leroy Merlin España?
Leroy Merlin España (leroymerlin.es) is an online retail and marketplace platform serving users in Spain. The Spanish arm of the DIY retailer with tools, home and garden products online. It ranks #132 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Leroy Merlin España?
The site is operated by Adeo Group, founded by Adeo. The company was established in 1989 and is headquartered in Madrid, Spain. It employs around 10,000+.
Traffic and audience
Traffic estimates place Leroy Merlin España at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Leroy Merlin España makes money
Revenue comes primarily from product sales, alongside services.
Competitors in Spain
Its closest rivals include bricomart.es, ikea.com, amazon.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1989
Leroy Merlin España is founded in Madrid, Spain.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #132 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Leroy Merlin España?
Leroy Merlin España is operated by Adeo Group. Private company structure, based on public filings and press reporting.
Where is Leroy Merlin España headquartered?
Leroy Merlin España is headquartered in Madrid, Spain.
When was Leroy Merlin España founded?
Leroy Merlin España was founded in 1989 by Adeo.
How many employees does Leroy Merlin España have?
Leroy Merlin España employs approximately 10,000+ people.
What is Leroy Merlin España's revenue?
Leroy Merlin España's revenue: ≈ $3 billion annual revenue (est.).
Who are Leroy Merlin España's competitors?
Main competitors in Spain include bricomart.es, ikea.com, amazon.es.
How does Leroy Merlin España make money?
Mainly product sales, services.
Is Leroy Merlin España publicly traded?
No — Leroy Merlin España is not listed as an independent public company; it is operated by Adeo Group.
How many visitors does Leroy Merlin España get?
Third-party estimates place Leroy Merlin España at roughly 25 million visits per month, mostly from Spain, with 76% mobile traffic.
Is Leroy Merlin España safe?
Leroy Merlin España is an established e-commerce site founded in 1989 and ranked #132 in Spain; use the official domain leroymerlin.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsleroymerlin.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos