Yandex Türkiye
The Turkish version of the Yandex search engine, offering web search, maps, email and related online services.
Yandex Türkiye at a glance
Yandex Türkiye is a website and one of the most visited sites in Türkiye, currently ranked #98 in the country. It was founded in 2011 by Arkady Volozh, Ilya Segalovich and is headquartered in Istanbul, Turkey. Today Yandex Türkiye is owned by Yandex N.V.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through search advertising, display advertising. Its closest rivals include google.com.tr, bing.com, mynet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yandex türkiye | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Türkiye
Company information
- Website
- yandex.com.tr
- Sector
- Technology
- Owner
- Yandex N.V.
- Owner type
- Subsidiary of public company
- Founders
- Arkady Volozh, Ilya Segalovich
- Founded
- 2011
- Headquarters
- Istanbul, Turkey
- Employees
- 200+
- Ownership
- Yandex N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Turkish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yandex Türkiye operates a technology platform focused on Türkiye. The Turkish version of the Yandex search engine, offering web search, maps, email and related online services. Revenue comes mainly from search advertising, supported by the other lines listed below.
- Search advertising
- Display advertising
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #98 in this index
- Sector rank
- Leading technology site in Türkiye
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| google.com.tr | ≈ 15 million / month | #99 class competitor | — |
| bing.com | ≈ 11.2 million / month | #100 class competitor | — |
| mynet.com | ≈ 7.5 million / month | #101 class competitor | — |
What is Yandex Türkiye?
Yandex Türkiye (yandex.com.tr) is a technology platform serving users in Türkiye. The Turkish version of the Yandex search engine, offering web search, maps, email and related online services. It ranks #98 among the most visited websites in the country in this index, within the technology category.
Who owns Yandex Türkiye?
The site is operated by Yandex N.V., founded by Arkady Volozh, Ilya Segalovich. The company was established in 2011 and is headquartered in Istanbul, Turkey. It employs around 200+.
Traffic and audience
Traffic estimates place Yandex Türkiye at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Yandex Türkiye makes money
Revenue comes primarily from search advertising, alongside display advertising.
Competitors in Türkiye
Its closest rivals include google.com.tr, bing.com, mynet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Yandex Türkiye is founded in Istanbul, Turkey.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #98 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Yandex Türkiye?
Yandex Türkiye is operated by Yandex N.V.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Yandex Türkiye headquartered?
Yandex Türkiye is headquartered in Istanbul, Turkey.
When was Yandex Türkiye founded?
Yandex Türkiye was founded in 2011 by Arkady Volozh, Ilya Segalovich.
How many employees does Yandex Türkiye have?
Yandex Türkiye employs approximately 200+ people.
What is Yandex Türkiye's revenue?
Yandex Türkiye's revenue: Not publicly disclosed.
Who are Yandex Türkiye's competitors?
Main competitors in Türkiye include google.com.tr, bing.com, mynet.com.
How does Yandex Türkiye make money?
Mainly search advertising, display advertising.
Is Yandex Türkiye publicly traded?
Yandex Türkiye's ownership: Subsidiary of public company.
How many visitors does Yandex Türkiye get?
Third-party estimates place Yandex Türkiye at roughly 25 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is Yandex Türkiye safe?
Yandex Türkiye is an established technology site founded in 2011 and ranked #98 in Türkiye; use the official domain yandex.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyandex.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos