tabii
The public broadcaster TRT's digital streaming platform offering series, documentaries, films and live TV.
tabii at a glance
tabii is a website and one of the most visited sites in Türkiye, currently ranked #97 in the country. It was founded in 2023 by TRT and is headquartered in Ankara, Turkey. Today tabii is owned by TRT (Turkish Radio and Television Corporation). Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through subscriptions, advertising, public funding. Its closest rivals include exxen.com, gain.tv, netflix.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tabii | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Türkiye
Company information
- Website
- tabii.com
- Sector
- Technology
- Owner
- TRT (Turkish Radio and Television Corporation)
- Owner type
- State-owned company
- Founders
- TRT
- Founded
- 2023
- Headquarters
- Ankara, Turkey
- Employees
- 100+
- Ownership
- TRT (Turkish Radio and Television Corporation) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Turkish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
tabii operates a technology platform focused on Türkiye. The public broadcaster TRT's digital streaming platform offering series, documentaries, films and live TV. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
- Public funding
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #97 in this index
- Sector rank
- Leading technology site in Türkiye
- Global rank
- 9500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| exxen.com | ≈ 6 million / month | #98 class competitor | — |
| gain.tv | ≈ 4.5 million / month | #99 class competitor | — |
| netflix.com | ≈ 3 million / month | #100 class competitor | — |
What is tabii?
tabii (tabii.com) is a technology platform serving users in Türkiye. The public broadcaster TRT's digital streaming platform offering series, documentaries, films and live TV. It ranks #97 among the most visited websites in the country in this index, within the technology category.
Who owns tabii?
The site is operated by TRT (Turkish Radio and Television Corporation), founded by TRT. The company was established in 2023 and is headquartered in Ankara, Turkey. It employs around 100+.
Traffic and audience
Traffic estimates place tabii at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How tabii makes money
Revenue comes primarily from subscriptions, alongside advertising, public funding.
Competitors in Türkiye
Its closest rivals include exxen.com, gain.tv, netflix.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2023
tabii is founded in Ankara, Turkey.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #97 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns tabii?
tabii is operated by TRT (Turkish Radio and Television Corporation). State-owned company structure, based on public filings and press reporting.
Where is tabii headquartered?
tabii is headquartered in Ankara, Turkey.
When was tabii founded?
tabii was founded in 2023 by TRT.
How many employees does tabii have?
tabii employs approximately 100+ people.
What is tabii's revenue?
tabii's revenue: Not publicly disclosed.
Who are tabii's competitors?
Main competitors in Türkiye include exxen.com, gain.tv, netflix.com.
How does tabii make money?
Mainly subscriptions, advertising, public funding.
Is tabii publicly traded?
tabii's ownership: State-owned company.
How many visitors does tabii get?
Third-party estimates place tabii at roughly 10 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is tabii safe?
tabii is an established technology site founded in 2023 and ranked #97 in Türkiye; use the official domain tabii.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstabii.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos