TV 2
Denmark's largest commercial broadcaster online.
TV 2 at a glance
TV 2 is a news & media website and one of the most visited sites in Denmark, currently ranked #3 in the country. It was founded in 1988 and is headquartered in Odense, Denmark. Today TV 2 is owned by TV 2 Danmark A/S (state-owned). Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through advertising, tv 2 play subscriptions. Its closest rivals include dr.dk, ekstrabladet.dk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Denmark, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Denmark86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Denmark
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tv 2 | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Denmark web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Denmark
Company information
- Website
- tv2.dk
- Sector
- News & Media
- Owner
- TV 2 Danmark A/S (state-owned)
- Owner type
- State-owned company
- Founded
- 1988
- Headquarters
- Odense, Denmark
- Ownership
- TV 2 Danmark A/S (state-owned) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Danish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TV 2 operates a news and media publisher focused on Denmark. Denmark's largest commercial broadcaster online. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- TV 2 Play subscriptions
International presence
- Primary market
- Denmark
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Denmark)
- #3 in this index
- Sector rank
- Leading news & media site in Denmark
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dr.dk | ≈ 16.8 million / month | #4 class competitor | — |
| ekstrabladet.dk | ≈ 12.6 million / month | #5 class competitor | — |
What is TV 2?
TV 2 (tv2.dk) is a news and media publisher serving users in Denmark. Denmark's largest commercial broadcaster online. It ranks #3 among the most visited websites in the country in this index, within the news & media category.
Who owns TV 2?
The site is operated by TV 2 Danmark A/S (state-owned). The company was established in 1988 and is headquartered in Odense, Denmark.
Traffic and audience
Traffic estimates place TV 2 at roughly 28 million visits per month, about 0.9 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How TV 2 makes money
Revenue comes primarily from advertising, alongside tv 2 play subscriptions.
Competitors in Denmark
Its closest rivals include dr.dk, ekstrabladet.dk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1988
TV 2 is founded in Odense, Denmark.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Denmark.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns TV 2?
TV 2 is operated by TV 2 Danmark A/S (state-owned). State-owned company structure, based on public filings and press reporting.
Where is TV 2 headquartered?
TV 2 is headquartered in Odense, Denmark.
When was TV 2 founded?
TV 2 was founded in 1988.
What is TV 2's revenue?
TV 2 does not publish standalone revenue; income comes from advertising, tv 2 play subscriptions.
Who are TV 2's competitors?
Main competitors in Denmark include dr.dk, ekstrabladet.dk.
How does TV 2 make money?
Mainly advertising, tv 2 play subscriptions.
Is TV 2 publicly traded?
TV 2's ownership: State-owned company.
How many visitors does TV 2 get?
Third-party estimates place TV 2 at roughly 28 million visits per month, mostly from Denmark, with 79% mobile traffic.
Is TV 2 safe?
TV 2 is an established news & media site founded in 1988 and ranked #3 in Denmark; use the official domain tv2.dk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstv2.dk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageDenmark and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos