DR
Denmark's public broadcaster, news and streaming hub.
DR at a glance
DR is a news & media website and one of the most visited sites in Denmark, currently ranked #1 in the country. It was founded in 1925 and is headquartered in Copenhagen, Denmark. Today DR is owned by Danmarks Radio. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through public funding via state budget — no commercial advertising. Its closest rivals include tv2.dk, bt.dk, ekstrabladet.dk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Denmark, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Denmark86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Denmark
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dr | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Denmark web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Denmark
Company information
- Website
- dr.dk
- Sector
- News & Media
- Owner
- Danmarks Radio
- Owner type
- Public broadcaster
- Founded
- 1925
- Headquarters
- Copenhagen, Denmark
- Employees
- 2,500+
- Ownership
- Danmarks Radio controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Danish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DR operates a news and media publisher focused on Denmark. Denmark's public broadcaster, news and streaming hub. Revenue comes mainly from public funding via state budget — no commercial advertising, supported by the other lines listed below.
- Public funding via state budget — no commercial advertising
Products & services
International presence
- Primary market
- Denmark
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Denmark)
- #1 in this index
- Sector rank
- Leading news & media site in Denmark
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tv2.dk | ≈ 24 million / month | #2 class competitor | — |
| bt.dk | ≈ 18 million / month | #3 class competitor | — |
| ekstrabladet.dk | ≈ 12 million / month | #4 class competitor | — |
What is DR?
DR (dr.dk) is a news and media publisher serving users in Denmark. Denmark's public broadcaster, news and streaming hub. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns DR?
The site is operated by Danmarks Radio. The company was established in 1925 and is headquartered in Copenhagen, Denmark. It employs around 2,500+.
Traffic and audience
Traffic estimates place DR at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How DR makes money
Revenue comes primarily from public funding via state budget — no commercial advertising, alongside .
Competitors in Denmark
Its closest rivals include tv2.dk, bt.dk, ekstrabladet.dk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1925
DR is founded in Copenhagen, Denmark.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Denmark.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns DR?
DR is operated by Danmarks Radio. Public broadcaster structure, based on public filings and press reporting.
Where is DR headquartered?
DR is headquartered in Copenhagen, Denmark.
When was DR founded?
DR was founded in 1925.
How many employees does DR have?
DR employs approximately 2,500+ people.
What is DR's revenue?
DR does not publish standalone revenue; income comes from public funding via state budget — no commercial advertising.
Who are DR's competitors?
Main competitors in Denmark include tv2.dk, bt.dk, ekstrabladet.dk.
How does DR make money?
Mainly public funding via state budget — no commercial advertising.
Is DR publicly traded?
DR's ownership: Public broadcaster.
How many visitors does DR get?
Third-party estimates place DR at roughly 40 million visits per month, mostly from Denmark, with 79% mobile traffic.
Is DR safe?
DR is an established news & media site founded in 1925 and ranked #1 in Denmark; use the official domain dr.dk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdr.dk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageDenmark and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos