Rebel Sport
The online store of Australia's largest sporting goods retailer.
Rebel Sport at a glance
Rebel Sport is an e-commerce website and one of the most visited sites in Australia, currently ranked #138 in the country. It was founded in 1985 by Not publicly disclosed and is headquartered in Brisbane, Australia. Today Rebel Sport is owned by Super Retail Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through product sales. Its closest rivals include amazon.com.au, jdsports.com.au, kmart.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rebel sport | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Australia
Company information
- Website
- rebelsport.com.au
- Sector
- E-commerce
- Owner
- Super Retail Group
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1985
- Headquarters
- Brisbane, Australia
- Employees
- 8,000+
- Ownership
- Super Retail Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rebel Sport operates an online retail and marketplace platform focused on Australia. The online store of Australia's largest sporting goods retailer. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #138 in this index
- Sector rank
- Leading e-commerce site in Australia
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com.au | ≈ 9 million / month | #139 class competitor | — |
| jdsports.com.au | ≈ 6.7 million / month | #140 class competitor | — |
| kmart.com.au | ≈ 4.5 million / month | #141 class competitor | — |
What is Rebel Sport?
Rebel Sport (rebelsport.com.au) is an online retail and marketplace platform serving users in Australia. The online store of Australia's largest sporting goods retailer. It ranks #138 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Rebel Sport?
The site is operated by Super Retail Group, founded by Not publicly disclosed. The company was established in 1985 and is headquartered in Brisbane, Australia. It employs around 8,000+.
Traffic and audience
Traffic estimates place Rebel Sport at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Rebel Sport makes money
Revenue comes primarily from product sales, alongside .
Competitors in Australia
Its closest rivals include amazon.com.au, jdsports.com.au, kmart.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
Rebel Sport is founded in Brisbane, Australia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #138 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Rebel Sport?
Rebel Sport is operated by Super Retail Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Rebel Sport headquartered?
Rebel Sport is headquartered in Brisbane, Australia.
When was Rebel Sport founded?
Rebel Sport was founded in 1985 by Not publicly disclosed.
How many employees does Rebel Sport have?
Rebel Sport employs approximately 8,000+ people.
What is Rebel Sport's revenue?
Rebel Sport's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Rebel Sport's competitors?
Main competitors in Australia include amazon.com.au, jdsports.com.au, kmart.com.au.
How does Rebel Sport make money?
Mainly product sales.
Is Rebel Sport publicly traded?
Rebel Sport's ownership: Subsidiary of public company.
How many visitors does Rebel Sport get?
Third-party estimates place Rebel Sport at roughly 15 million visits per month, mostly from Australia, with 76% mobile traffic.
Is Rebel Sport safe?
Rebel Sport is an established e-commerce site founded in 1985 and ranked #138 in Australia; use the official domain rebelsport.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrebelsport.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos