eBay Australia
Popular e-commerce website in Australia.
eBay Australia at a glance
eBay Australia is an e-commerce website and one of the most visited sites in Australia, currently ranked #9 in the country. It was founded in Undisclosed and is headquartered in Australia. Today eBay Australia is owned by Undisclosed. Our estimates put its audience at ≈ 65 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 61.1 million / month | +2% |
| Q2 | ≈ 63 million / month | +3% |
| Q3 | ≈ 65 million / month | +3% |
| Q4 | ≈ 68.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 19.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ebay australia | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Australia
Company information
- Website
- ebay.com.au
- Sector
- E-commerce
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- Australia
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eBay Australia operates an online retail and marketplace platform focused on Australia. Popular e-commerce website in Australia. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Australia)
- #9 in this index
- Sector rank
- Leading e-commerce site in Australia
What is eBay Australia?
eBay Australia (ebay.com.au) is an online retail and marketplace platform serving users in Australia. Popular e-commerce website in Australia. It ranks #9 among the most visited websites in the country in this index, within the e-commerce category.
Who owns eBay Australia?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in Australia.
Traffic and audience
Traffic estimates place eBay Australia at roughly 65 million visits per month, about 2.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How eBay Australia makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Australia
It competes with other e-commerce platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
eBay Australia is founded in Australia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns eBay Australia?
eBay Australia is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is eBay Australia headquartered?
eBay Australia is headquartered in Australia.
When was eBay Australia founded?
eBay Australia was founded in Undisclosed.
What is eBay Australia's revenue?
eBay Australia does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
How does eBay Australia make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is eBay Australia publicly traded?
No — eBay Australia is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does eBay Australia get?
Third-party estimates place eBay Australia at roughly 65 million visits per month, mostly from Australia, with 76% mobile traffic.
Is eBay Australia safe?
eBay Australia is an established e-commerce site founded in Undisclosed and ranked #9 in Australia; use the official domain ebay.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsebay.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos