SEEK
Australia and New Zealand's leading online employment marketplace.
SEEK at a glance
SEEK is a jobs & careers website and one of the most visited sites in Australia, currently ranked #8 in the country. It was founded in 1997 by Andrew Bassat, Paul Bassat and Matthew Rockman and is headquartered in Melbourne, Victoria, Australia. Today SEEK is owned by SEEK Limited. Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through job ad listing fees for employers, recruitment agency subscriptions, talent search and candidate database access. Its closest rivals include LinkedIn, Indeed Australia, Jora, CareerOne.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32 million / month | +2% |
| Q2 | ≈ 32 million / month | -1% |
| Q3 | ≈ 32 million / month | +4% |
| Q4 | ≈ 32 million / month | +3% |
Traffic sources
- Direct42%
App and bookmark navigation
- Organic search32%
Brand and category queries
- Referral10%
- Social9%
- Paid & other7%
Audience & demographics
- Men49%
- Women51%
- Age 18-2414%
- Age 25-3424%
- Age 35-5433%
- Age 55+29%
SEEK's audience broadly mirrors the Australian internet population, with usage skewing slightly toward metropolitan users in New South Wales, Victoria and Queensland.
Geographic reach
- Australia88%
- New Zealand4%
- United Kingdom2%
- United States2%
- Other4%
SEO profile
- Organic keywords
- ≈ Hundreds of thousands
- Estimated organic traffic
- ≈ 32 million visits / month (combined with direct/app)
- Strongest clusters
- Jobs & Careers category and brand-name queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| seek | 1 | Very high | — |
| seek login | 1 | High | — |
| jobs & careers australia | 1-3 | High | — |
Backlink profile
- Referring domains
- ≈ Hundreds of thousands
- Link profile
- Widely cited by Australian media, government and industry sites
Top referral sources
- Google Search40%
- Direct / app38%
- Facebook9%
- Other social5%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
SEEK runs on a modern cloud-hosted stack with a mobile-first responsive design and native apps for iOS and Android.
Mobile app statistics
- App downloads
- ≈ Millions cumulative
- Daily app opens
- Hundreds of thousands
Company information
- Website
- seek.com.au
- Sector
- Jobs & Careers
- Owner
- SEEK Limited
- Owner type
- Public company
- Founders
- Andrew Bassat, Paul Bassat and Matthew Rockman
- Founded
- 1997
- Headquarters
- Melbourne, Victoria, Australia
- Employees
- ≈ 3,300 (SEEK Limited global)
- Ownership
- Publicly traded company (ASX: SEK)
- Valuation
- ≈ AUD 8 billion market capitalisation
- Revenue
- ≈ AUD 1.1 billion annually (SEEK Limited, FY estimate)
- Languages
- English
- Top traffic sources
- Direct navigation, organic search, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1997 | Founded | N/A | — |
Financials
- Estimated annual revenue
- ≈ AUD 1.1 billion annually (SEEK Limited, FY estimate)
- Revenue model
- Job ad listing fees for employers
Business model & revenue
SEEK operates as australia and new zealand's leading online employment marketplace. SEEK Limited monetises the platform primarily through job ad listing fees for employers and related services described below.
- Job ad listing fees for employers
- Recruitment agency subscriptions
- Talent search and candidate database access
- SEEK Learning and ancillary services
Products & services
Job listings across all industries and locations.
Online courses and career development.
SEEK's Asian job marketplace brands.
Seller ecosystem
- Advertisers / partners
- Australian and international brands
- Business accounts
- Local businesses and agencies where applicable
International presence
- Primary market
- Australia
- Secondary reach
- New Zealand and Australian expatriates
Employee statistics
Customer statistics
API & developer information
- Public/partner API
- Limited or partner-only access, not fully open
Website rankings
- Australian traffic rank
- #8 overall (estimated)
- Category rank
- #1-2 in Jobs & Careers
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Comparable or smaller Australian traffic | — | SEEK maintains a strong position versus LinkedIn | |
| Indeed Australia | Comparable or smaller Australian traffic | — | SEEK maintains a strong position versus Indeed Australia |
Overview
SEEK (seek.com.au) is australia and new zealand's leading online employment marketplace. It operates in the Jobs & Careers sector and is one of the top ten most visited websites in Australia.
Traffic Statistics
seek.com.au attracts an estimated ≈ 32 million monthly visits, with sessions averaging around ≈ 6 min 10 sec across roughly ≈ 6.0 pages per visit.
Traffic Sources
Direct navigation and organic search together account for the majority of traffic, with referral and social channels contributing smaller but meaningful shares.
Audience & Demographics
The site's Australian audience is fairly evenly split by gender, with the strongest representation among users aged 25 to 54.
Geographic Reach
Around 88% of traffic originates in Australia, with New Zealand, the United Kingdom and the United States forming smaller secondary audiences.
SEO Profile
SEEK ranks strongly for brand-name and category-specific queries related to jobs & careers in Australia, benefiting from strong domain authority and frequent content updates.
Technology Stack
The platform runs on a modern cloud-hosted stack including React and Node.js front ends, hosted on AWS infrastructure with Cloudflare content delivery.
Social Media Statistics
SEEK maintains an active presence across Facebook, Instagram and X, engaging hundreds of thousands to millions of followers combined.
Mobile App Statistics
Its iOS and Android apps have been downloaded millions of times cumulatively, with strong app store ratings among Australian users.
Company Information
Founded in 1997, SEEK is headquartered in Melbourne, Victoria, Australia and owned by SEEK Limited.
Ownership & Investors
Publicly traded company (ASX: SEK)
Financials
Estimated annual revenue is around ≈ AUD 1.1 billion annually (SEEK Limited, FY estimate), generated primarily through job ad listing fees for employers.
Business Model
SEEK operates as australia and new zealand's leading online employment marketplace. SEEK Limited monetises the platform primarily through job ad listing fees for employers and related services described below.
Products & Services
Key products include SEEK job board, SEEK Learning, JobStreet / JobsDB.
Competitors
Key competitors include LinkedIn, Indeed Australia, Jora, CareerOne.
Company History & Milestones
Since launching in 1997, SEEK has expanded through platform redesigns, mobile app launches and continued investment in its Australian digital presence.
Latest News
SEEK continues to report growth in Australian usage while expanding its digital feature set.
User Reviews & Ratings
SEEK is generally well regarded by Australian users as a trusted and convenient jobs & careers destination, with occasional criticism of fees or customer service response times.
Pros & Cons
Pros: strong category leadership, brand trust and a well-developed mobile experience. Cons: some paid features, competition from global platforms and occasional service criticism.
Key Statistics
≈ 32 million monthly visits, ranked #8 in Australia, with ≈ 3,300 (SEEK Limited global) employees.
Frequently Asked Questions
Who owns seek.com.au? SEEK Limited. Is it free? Core use is free, with paid features in some areas. Is it only for Australia? It primarily serves the Australian market.
Data Sources
Company reports and public filings, Similarweb estimates and Australian industry press coverage.
Last Updated
September 2026
Related Websites
LinkedIn, Indeed Australia, Jora, CareerOne.
Website Rankings
#8 most visited website in Australia (estimated), with a leading position within the Jobs & Careers category.
Revenue & Funding History
SEEK was founded in 1997 and has been owned by SEEK Limited throughout its growth into an Australian digital leader.
Employee Statistics
SEEK employs approximately ≈ 3,300 (SEEK Limited global).
Customer Statistics
The platform reaches approximately ≈ 7 million / month unique visitors across Australia.
Backlink Profile
seek.com.au has an estimated hundreds of thousands of referring domains, frequently cited by Australian media, government and industry sources.
Top Organic Keywords
Leading keywords include "seek", "seek login" and "jobs & careers australia".
Top Referral Sources
Google Search, direct app traffic, Facebook and other social platforms are the leading referral channels.
Website Technologies
React, Node.js, AWS cloud infrastructure and Cloudflare CDN underpin the platform.
Advertising & Analytics Technologies
Google Ad Manager, Adobe Analytics and Meta Pixel support advertising and measurement.
API & Developer Information
SEEK offers limited or partner-only API access rather than a fully open public API.
International Seller Opportunities
While primarily focused on the Australian market, SEEK offers advertising and partnership opportunities to brands and businesses, including some international advertisers.
Company history & milestones
- 1997
SEEK is founded / launched
- 2010
Major platform redesign and mobile expansion
- 2015
Native mobile apps launched
- 2020
Accelerated digital growth during the COVID-19 period
- 2026
Continues to lead its category in Australia
Latest news
- SEEK reports continued growth in Australian usageIndustry press · 2026
- SEEK expands digital featuresCompany announcement · 2026
Pros & cons
Pros
- Australia's leading platform in the jobs & careers category
- Strong brand trust and recognition
- Extensive content, listings or product range
- Well-developed mobile app experience
Cons
- Some services or features carry fees
- Occasional criticism regarding pricing or data practices
- Competition from global platforms in some categories
- Regional coverage can vary outside major cities
Key statistics
Frequently asked questions
Who owns seek.com.au?
seek.com.au is owned by SEEK Limited.
Is seek.com.au free to use?
Core browsing is free; some features such as premium listings, subscriptions or paid ads may carry a cost.
Is seek.com.au available outside Australia?
The service is primarily designed for the Australian market, though the website can be accessed internationally.
Popular searches
Data sources & confidence
- Company reports and public filingsSEEK Limited
- Similarweb estimatesSimilarweb
- Industry press coverageAustralian media
- Data confidence
- High for ownership, company structure and public milestones; traffic and revenue figures are third-party modelled approximations.
- Last updated
- September 2026
Traffic, revenue and audience figures are modelled estimates based on public reports and third-party analytics tools; treat as directional rather than exact.
Social media profiles & statistics