ONCE
The site of Spain's national organisation for the blind, known for its lottery.
ONCE at a glance
ONCE is a website and one of the most visited sites in Spain, currently ranked #190 in the country. It was founded in 1938 by Spanish blind community and is headquartered in Madrid, Spain. Today ONCE is owned by Organización Nacional de Ciegos Españoles. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through lottery sales. Its closest rivals include loteriasyapuestas.es, codere.es, bet365.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| once | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Spain
Company information
- Website
- once.es
- Sector
- Technology
- Owner
- Organización Nacional de Ciegos Españoles
- Owner type
- Nonprofit
- Founders
- Spanish blind community
- Founded
- 1938
- Headquarters
- Madrid, Spain
- Employees
- 70,000+
- Ownership
- Organización Nacional de Ciegos Españoles controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Nonprofit
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ONCE operates a technology platform focused on Spain. The site of Spain's national organisation for the blind, known for its lottery. Revenue comes mainly from lottery sales, supported by the other lines listed below.
- Lottery sales
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #190 in this index
- Sector rank
- Leading technology site in Spain
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| loteriasyapuestas.es | ≈ 12 million / month | #191 class competitor | — |
| codere.es | ≈ 9 million / month | #192 class competitor | — |
| bet365.es | ≈ 6 million / month | #193 class competitor | — |
What is ONCE?
ONCE (once.es) is a technology platform serving users in Spain. The site of Spain's national organisation for the blind, known for its lottery. It ranks #190 among the most visited websites in the country in this index, within the technology category.
Who owns ONCE?
The site is operated by Organización Nacional de Ciegos Españoles, founded by Spanish blind community. The company was established in 1938 and is headquartered in Madrid, Spain. It employs around 70,000+.
Traffic and audience
Traffic estimates place ONCE at roughly 20 million visits per month, about 0.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How ONCE makes money
Revenue comes primarily from lottery sales, alongside .
Competitors in Spain
Its closest rivals include loteriasyapuestas.es, codere.es, bet365.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1938
ONCE is founded in Madrid, Spain.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #190 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns ONCE?
ONCE is operated by Organización Nacional de Ciegos Españoles. Nonprofit structure, based on public filings and press reporting.
Where is ONCE headquartered?
ONCE is headquartered in Madrid, Spain.
When was ONCE founded?
ONCE was founded in 1938 by Spanish blind community.
How many employees does ONCE have?
ONCE employs approximately 70,000+ people.
What is ONCE's revenue?
ONCE's revenue: ≈ $3 billion annual revenue (est.).
Who are ONCE's competitors?
Main competitors in Spain include loteriasyapuestas.es, codere.es, bet365.es.
How does ONCE make money?
Mainly lottery sales.
Is ONCE publicly traded?
No — ONCE is not listed as an independent public company; it is operated by Organización Nacional de Ciegos Españoles.
How many visitors does ONCE get?
Third-party estimates place ONCE at roughly 20 million visits per month, mostly from Spain, with 68% mobile traffic.
Is ONCE safe?
ONCE is an established technology site founded in 1938 and ranked #190 in Spain; use the official domain once.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsonce.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos