FilmAffinity
A Spanish film database and recommendation site with ratings and reviews.
FilmAffinity at a glance
FilmAffinity is a website and one of the most visited sites in Spain, currently ranked #194 in the country. It was founded in 2002 by Juan Carlos Pérez and is headquartered in Madrid, Spain. Today FilmAffinity is owned by FilmAffinity (Grupo Planeta stake). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include imdb.com, sensacine.com, letterboxd.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| filmaffinity | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Spain
Company information
- Website
- filmaffinity.com
- Sector
- Technology
- Owner
- FilmAffinity (Grupo Planeta stake)
- Owner type
- Private company
- Founders
- Juan Carlos Pérez
- Founded
- 2002
- Headquarters
- Madrid, Spain
- Employees
- 50+
- Ownership
- FilmAffinity (Grupo Planeta stake) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Spanish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
FilmAffinity operates a technology platform focused on Spain. A Spanish film database and recommendation site with ratings and reviews. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #194 in this index
- Sector rank
- Leading technology site in Spain
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| imdb.com | ≈ 18 million / month | #195 class competitor | — |
| sensacine.com | ≈ 13.5 million / month | #196 class competitor | — |
| letterboxd.com | ≈ 9 million / month | #197 class competitor | — |
What is FilmAffinity?
FilmAffinity (filmaffinity.com) is a technology platform serving users in Spain. A Spanish film database and recommendation site with ratings and reviews. It ranks #194 among the most visited websites in the country in this index, within the technology category.
Who owns FilmAffinity?
The site is operated by FilmAffinity (Grupo Planeta stake), founded by Juan Carlos Pérez. The company was established in 2002 and is headquartered in Madrid, Spain. It employs around 50+.
Traffic and audience
Traffic estimates place FilmAffinity at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How FilmAffinity makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Spain
Its closest rivals include imdb.com, sensacine.com, letterboxd.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
FilmAffinity is founded in Madrid, Spain.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #194 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns FilmAffinity?
FilmAffinity is operated by FilmAffinity (Grupo Planeta stake). Private company structure, based on public filings and press reporting.
Where is FilmAffinity headquartered?
FilmAffinity is headquartered in Madrid, Spain.
When was FilmAffinity founded?
FilmAffinity was founded in 2002 by Juan Carlos Pérez.
How many employees does FilmAffinity have?
FilmAffinity employs approximately 50+ people.
What is FilmAffinity's revenue?
FilmAffinity's revenue: ≈ $15 million annual revenue (est.).
Who are FilmAffinity's competitors?
Main competitors in Spain include imdb.com, sensacine.com, letterboxd.com.
How does FilmAffinity make money?
Mainly digital advertising.
Is FilmAffinity publicly traded?
No — FilmAffinity is not listed as an independent public company; it is operated by FilmAffinity (Grupo Planeta stake).
How many visitors does FilmAffinity get?
Third-party estimates place FilmAffinity at roughly 30 million visits per month, mostly from Spain, with 68% mobile traffic.
Is FilmAffinity safe?
FilmAffinity is an established technology site founded in 2002 and ranked #194 in Spain; use the official domain filmaffinity.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfilmaffinity.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos