Movistar Plus+
The streaming and pay-TV platform of Telefónica with sports, series and films.
Movistar Plus+ at a glance
Movistar Plus+ is a website and one of the most visited sites in Spain, currently ranked #191 in the country. It was founded in 2015 by Telefónica and is headquartered in Madrid, Spain. Today Movistar Plus+ is owned by Telefónica. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include netflix.com, dazn.com, primevideo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| movistar plus+ | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Spain
Company information
- Website
- movistarplus.es
- Sector
- Technology
- Owner
- Telefónica
- Owner type
- Subsidiary of public company
- Founders
- Telefónica
- Founded
- 2015
- Headquarters
- Madrid, Spain
- Employees
- 1,500+
- Ownership
- Telefónica controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Movistar Plus+ operates a technology platform focused on Spain. The streaming and pay-TV platform of Telefónica with sports, series and films. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #191 in this index
- Sector rank
- Leading technology site in Spain
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 15 million / month | #192 class competitor | — |
| dazn.com | ≈ 11.2 million / month | #193 class competitor | — |
| primevideo.com | ≈ 7.5 million / month | #194 class competitor | — |
What is Movistar Plus+?
Movistar Plus+ (movistarplus.es) is a technology platform serving users in Spain. The streaming and pay-TV platform of Telefónica with sports, series and films. It ranks #191 among the most visited websites in the country in this index, within the technology category.
Who owns Movistar Plus+?
The site is operated by Telefónica, founded by Telefónica. The company was established in 2015 and is headquartered in Madrid, Spain. It employs around 1,500+.
Traffic and audience
Traffic estimates place Movistar Plus+ at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Movistar Plus+ makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Spain
Its closest rivals include netflix.com, dazn.com, primevideo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Movistar Plus+ is founded in Madrid, Spain.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #191 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Movistar Plus+?
Movistar Plus+ is operated by Telefónica. Subsidiary of public company structure, based on public filings and press reporting.
Where is Movistar Plus+ headquartered?
Movistar Plus+ is headquartered in Madrid, Spain.
When was Movistar Plus+ founded?
Movistar Plus+ was founded in 2015 by Telefónica.
How many employees does Movistar Plus+ have?
Movistar Plus+ employs approximately 1,500+ people.
What is Movistar Plus+'s revenue?
Movistar Plus+'s revenue: ≈ $2 billion annual revenue (est.).
Who are Movistar Plus+'s competitors?
Main competitors in Spain include netflix.com, dazn.com, primevideo.com.
How does Movistar Plus+ make money?
Mainly subscriptions, advertising.
Is Movistar Plus+ publicly traded?
Movistar Plus+'s ownership: Subsidiary of public company.
How many visitors does Movistar Plus+ get?
Third-party estimates place Movistar Plus+ at roughly 25 million visits per month, mostly from Spain, with 68% mobile traffic.
Is Movistar Plus+ safe?
Movistar Plus+ is an established technology site founded in 2015 and ranked #191 in Spain; use the official domain movistarplus.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmovistarplus.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos