Newsbook Malta
Popular news & media website in Malta.
Newsbook Malta at a glance
Newsbook Malta is a news & media website and one of the most visited sites in Malta, currently ranked #10 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Malta. Today Newsbook Malta is owned by Undisclosed. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| newsbook malta | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Malta
Company information
- Website
- newsbook.com.mt
- Sector
- News & Media
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Malta
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Newsbook Malta operates a news and media publisher focused on Malta. Popular news & media website in Malta. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Malta)
- #10 in this index
- Sector rank
- Leading news & media site in Malta
- Global rank
- —
What is Newsbook Malta?
Newsbook Malta (newsbook.com.mt) is a news and media publisher serving users in Malta. Popular news & media website in Malta. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns Newsbook Malta?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Malta. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Newsbook Malta at roughly 6 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Newsbook Malta makes money
Revenue comes primarily from advertising, alongside .
Competitors in Malta
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Newsbook Malta is founded in Malta.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Newsbook Malta?
Newsbook Malta is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Newsbook Malta headquartered?
Newsbook Malta is headquartered in Malta.
When was Newsbook Malta founded?
Newsbook Malta was founded in Undisclosed by Undisclosed.
How many employees does Newsbook Malta have?
Newsbook Malta employs approximately Undisclosed people.
What is Newsbook Malta's revenue?
Newsbook Malta's revenue: Undisclosed.
How does Newsbook Malta make money?
Mainly advertising.
Is Newsbook Malta publicly traded?
No — Newsbook Malta is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Newsbook Malta get?
Third-party estimates place Newsbook Malta at roughly 6 million visits per month, mostly from Malta, with 79% mobile traffic.
Is Newsbook Malta safe?
Newsbook Malta is an established news & media site founded in Undisclosed and ranked #10 in Malta; use the official domain newsbook.com.mt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnewsbook.com.mt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos