The Namibian
Namibia's most established independent daily newspaper.
The Namibian at a glance
The Namibian is a news & media website and one of the most visited sites in Namibia, currently ranked #1 in the country. It was founded in 1985 by Gwen Lister and is headquartered in Windhoek, Namibia. Today The Namibian is owned by Namibia Media Holdings. Our estimates put its audience at ≈ 1.2 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include namibiansun.com, newera.com.na, republikein.com.na.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.1 million / month | +2% |
| Q2 | ≈ 1.2 million / month | +3% |
| Q3 | ≈ 1.2 million / month | +3% |
| Q4 | ≈ 1.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Namibia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Namibia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Namibia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the namibian | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Namibia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Namibia
Company information
- Website
- namibian.com.na
- Sector
- News & Media
- Owner
- Namibia Media Holdings
- Owner type
- Private media company
- Founders
- Gwen Lister
- Founded
- 1985
- Headquarters
- Windhoek, Namibia
- Employees
- 100-250
- Ownership
- Namibia Media Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- USD 3 million (estimated)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- USD 3 million (estimated)
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Namibian operates a news and media publisher focused on Namibia. Namibia's most established independent daily newspaper. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
International presence
- Primary market
- Namibia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Namibia)
- #1 in this index
- Sector rank
- Leading news & media site in Namibia
- Global rank
- Top 500,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| namibiansun.com | ≈ 0.7 million / month | #2 class competitor | — |
| newera.com.na | ≈ 0.5 million / month | #3 class competitor | — |
| republikein.com.na | ≈ 0.4 million / month | #4 class competitor | — |
What is The Namibian?
The Namibian (namibian.com.na) is a news and media publisher serving users in Namibia. Namibia's most established independent daily newspaper. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns The Namibian?
The site is operated by Namibia Media Holdings, founded by Gwen Lister. The company was established in 1985 and is headquartered in Windhoek, Namibia. It employs around 100-250.
Traffic and audience
Traffic estimates place The Namibian at roughly 1.2 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Namibian makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in Namibia
Its closest rivals include namibiansun.com, newera.com.na, republikein.com.na.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
The Namibian is founded in Windhoek, Namibia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Namibia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Namibian?
The Namibian is operated by Namibia Media Holdings. Private media company structure, based on public filings and press reporting.
Where is The Namibian headquartered?
The Namibian is headquartered in Windhoek, Namibia.
When was The Namibian founded?
The Namibian was founded in 1985 by Gwen Lister.
How many employees does The Namibian have?
The Namibian employs approximately 100-250 people.
What is The Namibian's revenue?
The Namibian's revenue: USD 3 million (estimated).
Who are The Namibian's competitors?
Main competitors in Namibia include namibiansun.com, newera.com.na, republikein.com.na.
How does The Namibian make money?
Mainly advertising, subscriptions.
Is The Namibian publicly traded?
No — The Namibian is not listed as an independent public company; it is operated by Namibia Media Holdings.
How many visitors does The Namibian get?
Third-party estimates place The Namibian at roughly 1.2 million visits per month, mostly from Namibia, with 79% mobile traffic.
Is The Namibian safe?
The Namibian is an established news & media site founded in 1985 and ranked #1 in Namibia; use the official domain namibian.com.na and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnamibian.com.na
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNamibia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos