First National Bank Namibia
Digital banking hub for FNB Namibia customers.
First National Bank Namibia at a glance
First National Bank Namibia is a finance & banking website and one of the most visited sites in Namibia, currently ranked #3 in the country. It was founded in 1998 and is headquartered in Windhoek, Namibia. Today First National Bank Namibia is owned by FirstRand Group. Our estimates put its audience at ≈ 0.7 million visits per month. The business earns money mainly through banking services. Its closest rivals include standardbank.com.na, bankwindhoek.com.na.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.7 million / month | +2% |
| Q2 | ≈ 0.7 million / month | +3% |
| Q3 | ≈ 0.7 million / month | +3% |
| Q4 | ≈ 0.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Namibia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Namibia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Namibia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| first national bank namibia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Namibia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Namibia
Company information
- Website
- fnbnamibia.com.na
- Sector
- Finance & Banking
- Owner
- FirstRand Group
- Owner type
- Public company (subsidiary)
- Founded
- 1998
- Headquarters
- Windhoek, Namibia
- Employees
- 1,000-2,000
- Ownership
- FirstRand Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (subsidiary)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
First National Bank Namibia operates a bank and digital financial platform focused on Namibia. Digital banking hub for FNB Namibia customers. Revenue comes mainly from banking services, supported by the other lines listed below.
- Banking services
International presence
- Primary market
- Namibia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Namibia)
- #3 in this index
- Sector rank
- Leading finance & banking site in Namibia
- Global rank
- Top 900,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| standardbank.com.na | ≈ 0.4 million / month | #4 class competitor | — |
| bankwindhoek.com.na | ≈ 0.3 million / month | #5 class competitor | — |
What is First National Bank Namibia?
First National Bank Namibia (fnbnamibia.com.na) is a bank and digital financial platform serving users in Namibia. Digital banking hub for FNB Namibia customers. It ranks #3 among the most visited websites in the country in this index, within the finance & banking category.
Who owns First National Bank Namibia?
The site is operated by FirstRand Group. The company was established in 1998 and is headquartered in Windhoek, Namibia. It employs around 1,000-2,000.
Traffic and audience
Traffic estimates place First National Bank Namibia at roughly 0.7 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How First National Bank Namibia makes money
Revenue comes primarily from banking services, alongside .
Competitors in Namibia
Its closest rivals include standardbank.com.na, bankwindhoek.com.na.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
First National Bank Namibia is founded in Windhoek, Namibia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Namibia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns First National Bank Namibia?
First National Bank Namibia is operated by FirstRand Group. Public company (subsidiary) structure, based on public filings and press reporting.
Where is First National Bank Namibia headquartered?
First National Bank Namibia is headquartered in Windhoek, Namibia.
When was First National Bank Namibia founded?
First National Bank Namibia was founded in 1998.
How many employees does First National Bank Namibia have?
First National Bank Namibia employs approximately 1,000-2,000 people.
What is First National Bank Namibia's revenue?
First National Bank Namibia's revenue: Not publicly disclosed.
Who are First National Bank Namibia's competitors?
Main competitors in Namibia include standardbank.com.na, bankwindhoek.com.na.
How does First National Bank Namibia make money?
Mainly banking services.
Is First National Bank Namibia publicly traded?
First National Bank Namibia's ownership: Public company (subsidiary).
How many visitors does First National Bank Namibia get?
Third-party estimates place First National Bank Namibia at roughly 0.7 million visits per month, mostly from Namibia, with 82% mobile traffic.
Is First National Bank Namibia safe?
First National Bank Namibia is an established finance & banking site founded in 1998 and ranked #3 in Namibia; use the official domain fnbnamibia.com.na and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfnbnamibia.com.na
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNamibia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos