MTN Nigeria
Largest telecommunications network operator in Nigeria serving over 75 million mobile subscribers.
MTN Nigeria at a glance
MTN Nigeria is a telecom website and one of the most visited sites in Nigeria, currently ranked #9 in the country. It was founded in 2001 by MTN Group and is headquartered in Lagos, Nigeria. Today MTN Nigeria is owned by MTN Group. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through cellular voice & broadband data, momo psb commissions. Its closest rivals include airtel.com.ng, glo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Nigeria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nigeria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nigeria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mtn nigeria | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nigeria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Nigeria
Company information
- Website
- mtn.ng
- Sector
- Telecom
- Owner
- MTN Group
- Owner type
- Public company
- Founders
- MTN Group
- Founded
- 2001
- Headquarters
- Lagos, Nigeria
- Employees
- 3,000+
- Ownership
- MTN Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MTN Nigeria operates a telecom operator focused on Nigeria. Largest telecommunications network operator in Nigeria serving over 75 million mobile subscribers. Revenue comes mainly from cellular voice & broadband data, supported by the other lines listed below.
- Cellular Voice & Broadband Data
- MoMo PSB Commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Nigeria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Nigeria)
- #9 in this index
- Sector rank
- Leading telecom site in Nigeria
- Global rank
- 3200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airtel.com.ng | ≈ 9.6 million / month | #10 class competitor | — |
| glo.com | ≈ 7.2 million / month | #11 class competitor | — |
What is MTN Nigeria?
MTN Nigeria (mtn.ng) is a telecom operator serving users in Nigeria. Largest telecommunications network operator in Nigeria serving over 75 million mobile subscribers. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns MTN Nigeria?
The site is operated by MTN Group, founded by MTN Group. The company was established in 2001 and is headquartered in Lagos, Nigeria. It employs around 3,000+.
Traffic and audience
Traffic estimates place MTN Nigeria at roughly 16 million visits per month, about 0.5 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How MTN Nigeria makes money
Revenue comes primarily from cellular voice & broadband data, alongside momo psb commissions.
Competitors in Nigeria
Its closest rivals include airtel.com.ng, glo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
MTN Nigeria is founded in Lagos, Nigeria.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Nigeria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns MTN Nigeria?
MTN Nigeria is operated by MTN Group. Public company structure, based on public filings and press reporting.
Where is MTN Nigeria headquartered?
MTN Nigeria is headquartered in Lagos, Nigeria.
When was MTN Nigeria founded?
MTN Nigeria was founded in 2001 by MTN Group.
How many employees does MTN Nigeria have?
MTN Nigeria employs approximately 3,000+ people.
What is MTN Nigeria's revenue?
MTN Nigeria's revenue: ≈ $2.8 billion annual revenue (est.).
Who are MTN Nigeria's competitors?
Main competitors in Nigeria include airtel.com.ng, glo.com.
How does MTN Nigeria make money?
Mainly cellular voice & broadband data, momo psb commissions.
Is MTN Nigeria publicly traded?
MTN Nigeria's ownership: Public company.
How many visitors does MTN Nigeria get?
Third-party estimates place MTN Nigeria at roughly 16 million visits per month, mostly from Nigeria, with 80% mobile traffic.
Is MTN Nigeria safe?
MTN Nigeria is an established telecom site founded in 2001 and ranked #9 in Nigeria; use the official domain mtn.ng and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmtn.ng
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNigeria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos