Jiji Kenya
Popular classifieds website in Kenya.
Jiji Kenya at a glance
Jiji Kenya is a classifieds website and one of the most visited sites in Kenya, currently ranked #3 in the country. It was founded in Undisclosed and is headquartered in Kenya. Today Jiji Kenya is owned by Undisclosed. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through paid listings and listing upgrades, professional store subscriptions, featured placement and advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Kenya, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kenya86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kenya
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jiji kenya | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kenya web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Kenya
Company information
- Website
- jiji.co.ke
- Sector
- Classifieds
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- Kenya
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jiji Kenya operates a classifieds and listings marketplace focused on Kenya. Popular classifieds website in Kenya. Revenue comes mainly from paid listings and listing upgrades, supported by the other lines listed below.
- Paid listings and listing upgrades
- Professional store subscriptions
- Featured placement and advertising
- Lead generation fees
International presence
- Primary market
- Kenya
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Kenya)
- #3 in this index
- Sector rank
- Leading classifieds site in Kenya
What is Jiji Kenya?
Jiji Kenya (jiji.co.ke) is a classifieds and listings marketplace serving users in Kenya. Popular classifieds website in Kenya. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns Jiji Kenya?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in Kenya.
Traffic and audience
Traffic estimates place Jiji Kenya at roughly 12 million visits per month, about 0.4 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Jiji Kenya makes money
Revenue comes primarily from paid listings and listing upgrades, alongside professional store subscriptions, featured placement and advertising, lead generation fees.
Competitors in Kenya
It competes with other classifieds platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Jiji Kenya is founded in Kenya.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Kenya.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Jiji Kenya?
Jiji Kenya is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is Jiji Kenya headquartered?
Jiji Kenya is headquartered in Kenya.
When was Jiji Kenya founded?
Jiji Kenya was founded in Undisclosed.
What is Jiji Kenya's revenue?
Jiji Kenya does not publish standalone revenue; income comes from paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
How does Jiji Kenya make money?
Mainly paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
Is Jiji Kenya publicly traded?
No — Jiji Kenya is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Jiji Kenya get?
Third-party estimates place Jiji Kenya at roughly 12 million visits per month, mostly from Kenya, with 73% mobile traffic.
Is Jiji Kenya safe?
Jiji Kenya is an established classifieds site founded in Undisclosed and ranked #3 in Kenya; use the official domain jiji.co.ke and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjiji.co.ke
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKenya and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos