Chợ Tốt
The leading online C2C peer-to-peer classifieds engine in Vietnam for vehicles, real estate, and electronics.
Chợ Tốt at a glance
Chợ Tốt is a classifieds website and one of the most visited sites in Vietnam, currently ranked #4 in the country. It was founded in 2012 by 701Search and is headquartered in Ho Chi Minh City, Vietnam. Today Chợ Tốt is owned by Carousell Group. Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through promoted ad fees, chợ tốt xe dealer plans. Its closest rivals include batdongsan.com.vn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Vietnam, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Vietnam86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Vietnam
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| chợ tốt | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Vietnam web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Vietnam
Company information
- Website
- chotot.com
- Sector
- Classifieds
- Owner
- Carousell Group
- Owner type
- Private company
- Founders
- 701Search
- Founded
- 2012
- Headquarters
- Ho Chi Minh City, Vietnam
- Employees
- 250+
- Ownership
- Carousell Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 million annual revenue (est.)
- Languages
- Vietnamese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $25 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Chợ Tốt operates a classifieds and listings marketplace focused on Vietnam. The leading online C2C peer-to-peer classifieds engine in Vietnam for vehicles, real estate, and electronics. Revenue comes mainly from promoted ad fees, supported by the other lines listed below.
- Promoted Ad Fees
- Chợ Tốt Xe Dealer Plans
Products & services
International presence
- Primary market
- Vietnam
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Vietnam)
- #4 in this index
- Sector rank
- Leading classifieds site in Vietnam
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| batdongsan.com.vn | ≈ 19.2 million / month | #5 class competitor | — |
What is Chợ Tốt?
Chợ Tốt (chotot.com) is a classifieds and listings marketplace serving users in Vietnam. The leading online C2C peer-to-peer classifieds engine in Vietnam for vehicles, real estate, and electronics. It ranks #4 among the most visited websites in the country in this index, within the classifieds category.
Who owns Chợ Tốt?
The site is operated by Carousell Group, founded by 701Search. The company was established in 2012 and is headquartered in Ho Chi Minh City, Vietnam. It employs around 250+.
Traffic and audience
Traffic estimates place Chợ Tốt at roughly 32 million visits per month, about 1.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Chợ Tốt makes money
Revenue comes primarily from promoted ad fees, alongside chợ tốt xe dealer plans.
Competitors in Vietnam
Its closest rivals include batdongsan.com.vn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Chợ Tốt is founded in Ho Chi Minh City, Vietnam.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Vietnam.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Chợ Tốt?
Chợ Tốt is operated by Carousell Group. Private company structure, based on public filings and press reporting.
Where is Chợ Tốt headquartered?
Chợ Tốt is headquartered in Ho Chi Minh City, Vietnam.
When was Chợ Tốt founded?
Chợ Tốt was founded in 2012 by 701Search.
How many employees does Chợ Tốt have?
Chợ Tốt employs approximately 250+ people.
What is Chợ Tốt's revenue?
Chợ Tốt's revenue: ≈ $25 million annual revenue (est.).
Who are Chợ Tốt's competitors?
Main competitors in Vietnam include batdongsan.com.vn.
How does Chợ Tốt make money?
Mainly promoted ad fees, chợ tốt xe dealer plans.
Is Chợ Tốt publicly traded?
No — Chợ Tốt is not listed as an independent public company; it is operated by Carousell Group.
How many visitors does Chợ Tốt get?
Third-party estimates place Chợ Tốt at roughly 32 million visits per month, mostly from Vietnam, with 73% mobile traffic.
Is Chợ Tốt safe?
Chợ Tốt is an established classifieds site founded in 2012 and ranked #4 in Vietnam; use the official domain chotot.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementschotot.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageVietnam and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos