Bath & Body Works
A retailer of fragrances, candles and personal care products.
Bath & Body Works at a glance
Bath & Body Works is an e-commerce website and one of the most visited sites in United States, currently ranked #455 in the country. It was founded in 1990 by Leslie Wexner and is headquartered in Columbus, OH, USA. Today Bath & Body Works is owned by Bath & Body Works, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales. Its closest rivals include sephora.com, ulta.com, target.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bath & body works | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- bathandbodyworks.com
- Sector
- E-commerce
- Owner
- Bath & Body Works, Inc.
- Owner type
- Public company
- Founders
- Leslie Wexner
- Founded
- 1990
- Headquarters
- Columbus, OH, USA
- Employees
- 50,000+
- Ownership
- Bath & Body Works, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7.3 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7.3 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bath & Body Works operates an online retail and marketplace platform focused on United States. A retailer of fragrances, candles and personal care products. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #455 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sephora.com | ≈ 18 million / month | #456 class competitor | — |
| ulta.com | ≈ 13.5 million / month | #457 class competitor | — |
| target.com | ≈ 9 million / month | #458 class competitor | — |
What is Bath & Body Works?
Bath & Body Works (bathandbodyworks.com) is an online retail and marketplace platform serving users in United States. A retailer of fragrances, candles and personal care products. It ranks #455 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Bath & Body Works?
The site is operated by Bath & Body Works, Inc., founded by Leslie Wexner. The company was established in 1990 and is headquartered in Columbus, OH, USA. It employs around 50,000+.
Traffic and audience
Traffic estimates place Bath & Body Works at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Bath & Body Works makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include sephora.com, ulta.com, target.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
Bath & Body Works is founded in Columbus, OH, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #455 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Bath & Body Works?
Bath & Body Works is operated by Bath & Body Works, Inc.. Public company structure, based on public filings and press reporting.
Where is Bath & Body Works headquartered?
Bath & Body Works is headquartered in Columbus, OH, USA.
When was Bath & Body Works founded?
Bath & Body Works was founded in 1990 by Leslie Wexner.
How many employees does Bath & Body Works have?
Bath & Body Works employs approximately 50,000+ people.
What is Bath & Body Works's revenue?
Bath & Body Works's revenue: ≈ $7.3 billion annual revenue (est.).
Who are Bath & Body Works's competitors?
Main competitors in United States include sephora.com, ulta.com, target.com.
How does Bath & Body Works make money?
Mainly product sales.
Is Bath & Body Works publicly traded?
Bath & Body Works's ownership: Public company.
How many visitors does Bath & Body Works get?
Third-party estimates place Bath & Body Works at roughly 30 million visits per month, mostly from United States, with 76% mobile traffic.
Is Bath & Body Works safe?
Bath & Body Works is an established e-commerce site founded in 1990 and ranked #455 in United States; use the official domain bathandbodyworks.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbathandbodyworks.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos