Bass Pro Shops
An outdoor retailer for fishing, hunting and camping with an online store.
Bass Pro Shops at a glance
Bass Pro Shops is an e-commerce website and one of the most visited sites in United States, currently ranked #458 in the country. It was founded in 1972 by Johnny Morris and is headquartered in Springfield, MO, USA. Today Bass Pro Shops is owned by Bass Pro Group. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales. Its closest rivals include academy.com, rei.com, dickssportinggoods.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bass pro shops | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- basspro.com
- Sector
- E-commerce
- Owner
- Bass Pro Group
- Owner type
- Private company
- Founders
- Johnny Morris
- Founded
- 1972
- Headquarters
- Springfield, MO, USA
- Employees
- 30,000+
- Ownership
- Bass Pro Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $8 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bass Pro Shops operates an online retail and marketplace platform focused on United States. An outdoor retailer for fishing, hunting and camping with an online store. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #458 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| academy.com | ≈ 15 million / month | #459 class competitor | — |
| rei.com | ≈ 11.2 million / month | #460 class competitor | — |
| dickssportinggoods.com | ≈ 7.5 million / month | #461 class competitor | — |
What is Bass Pro Shops?
Bass Pro Shops (basspro.com) is an online retail and marketplace platform serving users in United States. An outdoor retailer for fishing, hunting and camping with an online store. It ranks #458 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Bass Pro Shops?
The site is operated by Bass Pro Group, founded by Johnny Morris. The company was established in 1972 and is headquartered in Springfield, MO, USA. It employs around 30,000+.
Traffic and audience
Traffic estimates place Bass Pro Shops at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Bass Pro Shops makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include academy.com, rei.com, dickssportinggoods.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1972
Bass Pro Shops is founded in Springfield, MO, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #458 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Bass Pro Shops?
Bass Pro Shops is operated by Bass Pro Group. Private company structure, based on public filings and press reporting.
Where is Bass Pro Shops headquartered?
Bass Pro Shops is headquartered in Springfield, MO, USA.
When was Bass Pro Shops founded?
Bass Pro Shops was founded in 1972 by Johnny Morris.
How many employees does Bass Pro Shops have?
Bass Pro Shops employs approximately 30,000+ people.
What is Bass Pro Shops's revenue?
Bass Pro Shops's revenue: ≈ $8 billion annual revenue (est.).
Who are Bass Pro Shops's competitors?
Main competitors in United States include academy.com, rei.com, dickssportinggoods.com.
How does Bass Pro Shops make money?
Mainly product sales.
Is Bass Pro Shops publicly traded?
No — Bass Pro Shops is not listed as an independent public company; it is operated by Bass Pro Group.
How many visitors does Bass Pro Shops get?
Third-party estimates place Bass Pro Shops at roughly 25 million visits per month, mostly from United States, with 76% mobile traffic.
Is Bass Pro Shops safe?
Bass Pro Shops is an established e-commerce site founded in 1972 and ranked #458 in United States; use the official domain basspro.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbasspro.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos