Ace Hardware
A retailer-owned hardware cooperative with an online store and local stores.
Ace Hardware at a glance
Ace Hardware is an e-commerce website and one of the most visited sites in United States, currently ranked #457 in the country. It was founded in 1924 by Richard Hesse and Chicago hardware retailers and is headquartered in Oak Brook, IL, USA. Today Ace Hardware is owned by Ace Hardware Corporation. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through wholesale, product sales. Its closest rivals include homedepot.com, lowes.com, menards.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ace hardware | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- acehardware.com
- Sector
- E-commerce
- Owner
- Ace Hardware Corporation
- Owner type
- Private cooperative
- Founders
- Richard Hesse and Chicago hardware retailers
- Founded
- 1924
- Headquarters
- Oak Brook, IL, USA
- Employees
- 5,000+
- Ownership
- Ace Hardware Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Private cooperative
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ace Hardware operates an online retail and marketplace platform focused on United States. A retailer-owned hardware cooperative with an online store and local stores. Revenue comes mainly from wholesale, supported by the other lines listed below.
- Wholesale
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #457 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| homedepot.com | ≈ 9 million / month | #458 class competitor | — |
| lowes.com | ≈ 6.7 million / month | #459 class competitor | — |
| menards.com | ≈ 4.5 million / month | #460 class competitor | — |
What is Ace Hardware?
Ace Hardware (acehardware.com) is an online retail and marketplace platform serving users in United States. A retailer-owned hardware cooperative with an online store and local stores. It ranks #457 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Ace Hardware?
The site is operated by Ace Hardware Corporation, founded by Richard Hesse and Chicago hardware retailers. The company was established in 1924 and is headquartered in Oak Brook, IL, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place Ace Hardware at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Ace Hardware makes money
Revenue comes primarily from wholesale, alongside product sales.
Competitors in United States
Its closest rivals include homedepot.com, lowes.com, menards.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1924
Ace Hardware is founded in Oak Brook, IL, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #457 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Ace Hardware?
Ace Hardware is operated by Ace Hardware Corporation. Private cooperative structure, based on public filings and press reporting.
Where is Ace Hardware headquartered?
Ace Hardware is headquartered in Oak Brook, IL, USA.
When was Ace Hardware founded?
Ace Hardware was founded in 1924 by Richard Hesse and Chicago hardware retailers.
How many employees does Ace Hardware have?
Ace Hardware employs approximately 5,000+ people.
What is Ace Hardware's revenue?
Ace Hardware's revenue: ≈ $9 billion annual revenue (est.).
Who are Ace Hardware's competitors?
Main competitors in United States include homedepot.com, lowes.com, menards.com.
How does Ace Hardware make money?
Mainly wholesale, product sales.
Is Ace Hardware publicly traded?
No — Ace Hardware is not listed as an independent public company; it is operated by Ace Hardware Corporation.
How many visitors does Ace Hardware get?
Third-party estimates place Ace Hardware at roughly 15 million visits per month, mostly from United States, with 76% mobile traffic.
Is Ace Hardware safe?
Ace Hardware is an established e-commerce site founded in 1924 and ranked #457 in United States; use the official domain acehardware.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsacehardware.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos