Bank Muscat
Oman's largest bank and its digital banking platform.
Bank Muscat at a glance
Bank Muscat is a finance & banking website and one of the most visited sites in Oman, currently ranked #5 in the country. It was founded in 1982 and is headquartered in Muscat, Oman. Today Bank Muscat is owned by Bank Muscat SAOG. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through net interest income, fees and commissions, islamic banking window. Its closest rivals include nbo.om, sohar.om.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Oman, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Oman86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Oman
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank muscat | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Oman web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Oman
Company information
- Website
- bankmuscat.com
- Sector
- Finance & Banking
- Owner
- Bank Muscat SAOG
- Owner type
- Public company
- Founded
- 1982
- Headquarters
- Muscat, Oman
- Employees
- 4,000+
- Ownership
- Bank Muscat SAOG controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank Muscat operates a bank and digital financial platform focused on Oman. Oman's largest bank and its digital banking platform. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Islamic banking window
International presence
- Primary market
- Oman
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Oman)
- #5 in this index
- Sector rank
- Leading finance & banking site in Oman
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nbo.om | ≈ 3 million / month | #6 class competitor | — |
| sohar.om | ≈ 2.3 million / month | #7 class competitor | — |
What is Bank Muscat?
Bank Muscat (bankmuscat.com) is a bank and digital financial platform serving users in Oman. Oman's largest bank and its digital banking platform. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank Muscat?
The site is operated by Bank Muscat SAOG. The company was established in 1982 and is headquartered in Muscat, Oman. It employs around 4,000+.
Traffic and audience
Traffic estimates place Bank Muscat at roughly 5 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank Muscat makes money
Revenue comes primarily from net interest income, alongside fees and commissions, islamic banking window.
Competitors in Oman
Its closest rivals include nbo.om, sohar.om.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1982
Bank Muscat is founded in Muscat, Oman.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Oman.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank Muscat?
Bank Muscat is operated by Bank Muscat SAOG. Public company structure, based on public filings and press reporting.
Where is Bank Muscat headquartered?
Bank Muscat is headquartered in Muscat, Oman.
When was Bank Muscat founded?
Bank Muscat was founded in 1982.
How many employees does Bank Muscat have?
Bank Muscat employs approximately 4,000+ people.
What is Bank Muscat's revenue?
Bank Muscat does not publish standalone revenue; income comes from net interest income, fees and commissions, islamic banking window.
Who are Bank Muscat's competitors?
Main competitors in Oman include nbo.om, sohar.om.
How does Bank Muscat make money?
Mainly net interest income, fees and commissions, islamic banking window.
Is Bank Muscat publicly traded?
Bank Muscat's ownership: Public company.
How many visitors does Bank Muscat get?
Third-party estimates place Bank Muscat at roughly 5 million visits per month, mostly from Oman, with 82% mobile traffic.
Is Bank Muscat safe?
Bank Muscat is an established finance & banking site founded in 1982 and ranked #5 in Oman; use the official domain bankmuscat.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbankmuscat.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageOman and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos