Omantel
Oman's incumbent telecom operator and self-service portal.
Omantel at a glance
Omantel is a telecom website and one of the most visited sites in Oman, currently ranked #7 in the country. It was founded in 1980 and is headquartered in Muscat, Oman. Today Omantel is owned by Oman Telecommunications Company. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through mobile and broadband subscriptions, device sales, wholesale and enterprise. Its closest rivals include ooredoo.om, vodafone.om.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Oman, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Oman86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Oman
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| omantel | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Oman web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Oman
Company information
- Website
- omantel.om
- Sector
- Telecom
- Owner
- Oman Telecommunications Company
- Owner type
- Public company
- Founded
- 1980
- Headquarters
- Muscat, Oman
- Employees
- 3,000+
- Ownership
- Oman Telecommunications Company controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Omantel operates a telecom operator focused on Oman. Oman's incumbent telecom operator and self-service portal. Revenue comes mainly from mobile and broadband subscriptions, supported by the other lines listed below.
- Mobile and broadband subscriptions
- Device sales
- Wholesale and enterprise
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Oman
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Oman)
- #7 in this index
- Sector rank
- Leading telecom site in Oman
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ooredoo.om | ≈ 3 million / month | #8 class competitor | — |
| vodafone.om | ≈ 2.3 million / month | #9 class competitor | — |
What is Omantel?
Omantel (omantel.om) is a telecom operator serving users in Oman. Oman's incumbent telecom operator and self-service portal. It ranks #7 among the most visited websites in the country in this index, within the telecom category.
Who owns Omantel?
The site is operated by Oman Telecommunications Company. The company was established in 1980 and is headquartered in Muscat, Oman. It employs around 3,000+.
Traffic and audience
Traffic estimates place Omantel at roughly 5 million visits per month, about 0.2 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Omantel makes money
Revenue comes primarily from mobile and broadband subscriptions, alongside device sales, wholesale and enterprise.
Competitors in Oman
Its closest rivals include ooredoo.om, vodafone.om.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1980
Omantel is founded in Muscat, Oman.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Oman.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Omantel?
Omantel is operated by Oman Telecommunications Company. Public company structure, based on public filings and press reporting.
Where is Omantel headquartered?
Omantel is headquartered in Muscat, Oman.
When was Omantel founded?
Omantel was founded in 1980.
How many employees does Omantel have?
Omantel employs approximately 3,000+ people.
What is Omantel's revenue?
Omantel does not publish standalone revenue; income comes from mobile and broadband subscriptions, device sales, wholesale and enterprise.
Who are Omantel's competitors?
Main competitors in Oman include ooredoo.om, vodafone.om.
How does Omantel make money?
Mainly mobile and broadband subscriptions, device sales, wholesale and enterprise.
Is Omantel publicly traded?
Omantel's ownership: Public company.
How many visitors does Omantel get?
Third-party estimates place Omantel at roughly 5 million visits per month, mostly from Oman, with 80% mobile traffic.
Is Omantel safe?
Omantel is an established telecom site founded in 1980 and ranked #7 in Oman; use the official domain omantel.om and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsomantel.om
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageOman and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos