vanHaren
Popular Dutch family shoe store chain selling affordable brand-name footwear and sneakers online.
vanHaren at a glance
vanHaren is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #110 in the country. It was founded in 1929 by Ivo van Haren and is headquartered in Waalwijk, Netherlands. Today vanHaren is owned by Deichmann SE. Our estimates put its audience at ≈ 2.6 million visits per month. The business earns money mainly through direct shoe e-commerce, in-store sales. Its closest rivals include scapino.nl, ziengs.nl, zalando.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.4 million / month | +2% |
| Q2 | ≈ 2.5 million / month | +3% |
| Q3 | ≈ 2.6 million / month | +3% |
| Q4 | ≈ 2.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vanharen | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- vanharen.nl
- Sector
- E-commerce
- Owner
- Deichmann SE
- Owner type
- Private company
- Founders
- Ivo van Haren
- Founded
- 1929
- Headquarters
- Waalwijk, Netherlands
- Employees
- 1,400+
- Ownership
- Deichmann SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
vanHaren operates an online retail and marketplace platform focused on Netherlands. Popular Dutch family shoe store chain selling affordable brand-name footwear and sneakers online. Revenue comes mainly from direct shoe e-commerce, supported by the other lines listed below.
- Direct shoe e-commerce
- In-store sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #110 in this index
- Sector rank
- Leading e-commerce site in Netherlands
- Global rank
- 20200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| scapino.nl | ≈ 1.6 million / month | #111 class competitor | — |
| ziengs.nl | ≈ 1.2 million / month | #112 class competitor | — |
| zalando.nl | ≈ 0.8 million / month | #113 class competitor | — |
What is vanHaren?
vanHaren (vanharen.nl) is an online retail and marketplace platform serving users in Netherlands. Popular Dutch family shoe store chain selling affordable brand-name footwear and sneakers online. It ranks #110 among the most visited websites in the country in this index, within the e-commerce category.
Who owns vanHaren?
The site is operated by Deichmann SE, founded by Ivo van Haren. The company was established in 1929 and is headquartered in Waalwijk, Netherlands. It employs around 1,400+.
Traffic and audience
Traffic estimates place vanHaren at roughly 2.6 million visits per month, about 0.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How vanHaren makes money
Revenue comes primarily from direct shoe e-commerce, alongside in-store sales.
Competitors in Netherlands
Its closest rivals include scapino.nl, ziengs.nl, zalando.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1929
vanHaren is founded in Waalwijk, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns vanHaren?
vanHaren is operated by Deichmann SE. Private company structure, based on public filings and press reporting.
Where is vanHaren headquartered?
vanHaren is headquartered in Waalwijk, Netherlands.
When was vanHaren founded?
vanHaren was founded in 1929 by Ivo van Haren.
How many employees does vanHaren have?
vanHaren employs approximately 1,400+ people.
What is vanHaren's revenue?
vanHaren's revenue: ≈ $200 million annual revenue (est.).
Who are vanHaren's competitors?
Main competitors in Netherlands include scapino.nl, ziengs.nl, zalando.nl.
How does vanHaren make money?
Mainly direct shoe e-commerce, in-store sales.
Is vanHaren publicly traded?
No — vanHaren is not listed as an independent public company; it is operated by Deichmann SE.
How many visitors does vanHaren get?
Third-party estimates place vanHaren at roughly 2.6 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is vanHaren safe?
vanHaren is an established e-commerce site founded in 1929 and ranked #110 in Netherlands; use the official domain vanharen.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvanharen.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos