UCLA
The site of the University of California, Los Angeles.
UCLA at a glance
UCLA is an education website and one of the most visited sites in United States, currently ranked #439 in the country. It was founded in 1919 by State of California and is headquartered in Los Angeles, CA, USA. Today UCLA is owned by Regents of the University of California. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through tuition, state funding, research grants. Its closest rivals include berkeley.edu, stanford.edu, usc.edu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ucla | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- ucla.edu
- Sector
- Education
- Owner
- Regents of the University of California
- Owner type
- Public institution
- Founders
- State of California
- Founded
- 1919
- Headquarters
- Los Angeles, CA, USA
- Employees
- 50,000+
- Ownership
- Regents of the University of California controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UCLA operates an education platform focused on United States. The site of the University of California, Los Angeles. Revenue comes mainly from tuition, supported by the other lines listed below.
- Tuition
- State funding
- Research grants
- Health system
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #439 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| berkeley.edu | ≈ 24 million / month | #440 class competitor | — |
| stanford.edu | ≈ 18 million / month | #441 class competitor | — |
| usc.edu | ≈ 12 million / month | #442 class competitor | — |
What is UCLA?
UCLA (ucla.edu) is an education platform serving users in United States. The site of the University of California, Los Angeles. It ranks #439 among the most visited websites in the country in this index, within the education category.
Who owns UCLA?
The site is operated by Regents of the University of California, founded by State of California. The company was established in 1919 and is headquartered in Los Angeles, CA, USA. It employs around 50,000+.
Traffic and audience
Traffic estimates place UCLA at roughly 40 million visits per month, about 1.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How UCLA makes money
Revenue comes primarily from tuition, alongside state funding, research grants, health system.
Competitors in United States
Its closest rivals include berkeley.edu, stanford.edu, usc.edu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
UCLA is founded in Los Angeles, CA, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #439 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns UCLA?
UCLA is operated by Regents of the University of California. Public institution structure, based on public filings and press reporting.
Where is UCLA headquartered?
UCLA is headquartered in Los Angeles, CA, USA.
When was UCLA founded?
UCLA was founded in 1919 by State of California.
How many employees does UCLA have?
UCLA employs approximately 50,000+ people.
What is UCLA's revenue?
UCLA's revenue: ≈ $9 billion annual revenue (est.).
Who are UCLA's competitors?
Main competitors in United States include berkeley.edu, stanford.edu, usc.edu.
How does UCLA make money?
Mainly tuition, state funding, research grants, health system.
Is UCLA publicly traded?
UCLA's ownership: Public institution.
How many visitors does UCLA get?
Third-party estimates place UCLA at roughly 40 million visits per month, mostly from United States, with 66% mobile traffic.
Is UCLA safe?
UCLA is an established education site founded in 1919 and ranked #439 in United States; use the official domain ucla.edu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsucla.edu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos