Nature
A leading international journal and portal for scientific research and news.
Nature at a glance
Nature is an education website and one of the most visited sites in United States, currently ranked #434 in the country. It was founded in 1869 by Norman Lockyer and is headquartered in London, UK (large U.S. readership). Today Nature is owned by Springer Nature. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through subscriptions, open access fees, licensing. Its closest rivals include sciencedirect.com, science.org, scientificamerican.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nature | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- nature.com
- Sector
- Education
- Owner
- Springer Nature
- Owner type
- Subsidiary of private company
- Founders
- Norman Lockyer
- Founded
- 1869
- Headquarters
- London, UK (large U.S. readership)
- Employees
- 10,000+
- Ownership
- Springer Nature controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nature operates an education platform focused on United States. A leading international journal and portal for scientific research and news. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Open access fees
- Licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #434 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sciencedirect.com | ≈ 54 million / month | #435 class competitor | — |
| science.org | ≈ 40.5 million / month | #436 class competitor | — |
| scientificamerican.com | ≈ 27 million / month | #437 class competitor | — |
What is Nature?
Nature (nature.com) is an education platform serving users in United States. A leading international journal and portal for scientific research and news. It ranks #434 among the most visited websites in the country in this index, within the education category.
Who owns Nature?
The site is operated by Springer Nature, founded by Norman Lockyer. The company was established in 1869 and is headquartered in London, UK (large U.S. readership). It employs around 10,000+.
Traffic and audience
Traffic estimates place Nature at roughly 90 million visits per month, about 3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Nature makes money
Revenue comes primarily from subscriptions, alongside open access fees, licensing.
Competitors in United States
Its closest rivals include sciencedirect.com, science.org, scientificamerican.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1869
Nature is founded in London, UK (large U.S. readership).
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #434 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Nature?
Nature is operated by Springer Nature. Subsidiary of private company structure, based on public filings and press reporting.
Where is Nature headquartered?
Nature is headquartered in London, UK (large U.S. readership).
When was Nature founded?
Nature was founded in 1869 by Norman Lockyer.
How many employees does Nature have?
Nature employs approximately 10,000+ people.
What is Nature's revenue?
Nature's revenue: ≈ $2 billion annual revenue (est.).
Who are Nature's competitors?
Main competitors in United States include sciencedirect.com, science.org, scientificamerican.com.
How does Nature make money?
Mainly subscriptions, open access fees, licensing.
Is Nature publicly traded?
No — Nature is not listed as an independent public company; it is operated by Springer Nature.
How many visitors does Nature get?
Third-party estimates place Nature at roughly 90 million visits per month, mostly from United States, with 66% mobile traffic.
Is Nature safe?
Nature is an established education site founded in 1869 and ranked #434 in United States; use the official domain nature.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnature.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos