Transfermóvil
Cuba's national mobile payment and banking platform.
Transfermóvil at a glance
Transfermóvil is a finance & banking website and one of the most visited sites in Cuba, currently ranked #8 in the country. It was founded in 2019 and is headquartered in Havana, Cuba. Today Transfermóvil is owned by ETECSA / Cuban banks. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through transaction services, state banking integration. Its closest rivals include enzona.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Cuba, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Cuba86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Cuba
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| transfermóvil | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Cuba web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Cuba
Company information
- Website
- transfermovil.com
- Sector
- Finance & Banking
- Owner
- ETECSA / Cuban banks
- Owner type
- State platform
- Founded
- 2019
- Headquarters
- Havana, Cuba
- Ownership
- ETECSA / Cuban banks controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State platform
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Transfermóvil operates a bank and digital financial platform focused on Cuba. Cuba's national mobile payment and banking platform. Revenue comes mainly from transaction services, supported by the other lines listed below.
- Transaction services
- State banking integration
International presence
- Primary market
- Cuba
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Cuba)
- #8 in this index
- Sector rank
- Leading finance & banking site in Cuba
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| enzona.net | ≈ 1.8 million / month | #9 class competitor | — |
What is Transfermóvil?
Transfermóvil (transfermovil.com) is a bank and digital financial platform serving users in Cuba. Cuba's national mobile payment and banking platform. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Transfermóvil?
The site is operated by ETECSA / Cuban banks. The company was established in 2019 and is headquartered in Havana, Cuba.
Traffic and audience
Traffic estimates place Transfermóvil at roughly 3 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Transfermóvil makes money
Revenue comes primarily from transaction services, alongside state banking integration.
Competitors in Cuba
Its closest rivals include enzona.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
Transfermóvil is founded in Havana, Cuba.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Cuba.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Transfermóvil?
Transfermóvil is operated by ETECSA / Cuban banks. State platform structure, based on public filings and press reporting.
Where is Transfermóvil headquartered?
Transfermóvil is headquartered in Havana, Cuba.
When was Transfermóvil founded?
Transfermóvil was founded in 2019.
What is Transfermóvil's revenue?
Transfermóvil does not publish standalone revenue; income comes from transaction services, state banking integration.
Who are Transfermóvil's competitors?
Main competitors in Cuba include enzona.net.
How does Transfermóvil make money?
Mainly transaction services, state banking integration.
Is Transfermóvil publicly traded?
Transfermóvil's ownership: State platform.
How many visitors does Transfermóvil get?
Third-party estimates place Transfermóvil at roughly 3 million visits per month, mostly from Cuba, with 82% mobile traffic.
Is Transfermóvil safe?
Transfermóvil is an established finance & banking site founded in 2019 and ranked #8 in Cuba; use the official domain transfermovil.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstransfermovil.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCuba and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos