Threads
Meta's text-based conversation app linked to Instagram accounts.
Threads at a glance
Threads is a social media website and one of the most visited sites in United States, currently ranked #455 in the country. It was founded in 2023 by Meta and is headquartered in Menlo Park, CA, USA. Today Threads is owned by Meta Platforms, Inc.. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through advertising. Its closest rivals include x.com, bsky.app, reddit.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| threads | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in United States
Company information
- Website
- threads.net
- Sector
- Social Media
- Owner
- Meta Platforms, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Meta
- Founded
- 2023
- Headquarters
- Menlo Park, CA, USA
- Employees
- 1,000+
- Ownership
- Meta Platforms, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Threads operates a social platform focused on United States. Meta's text-based conversation app linked to Instagram accounts. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #455 in this index
- Sector rank
- Leading social media site in United States
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| x.com | ≈ 180 million / month | #456 class competitor | — |
| bsky.app | ≈ 135 million / month | #457 class competitor | — |
| reddit.com | ≈ 90 million / month | #458 class competitor | — |
What is Threads?
Threads (threads.net) is a social platform serving users in United States. Meta's text-based conversation app linked to Instagram accounts. It ranks #455 among the most visited websites in the country in this index, within the social media category.
Who owns Threads?
The site is operated by Meta Platforms, Inc., founded by Meta. The company was established in 2023 and is headquartered in Menlo Park, CA, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place Threads at roughly 300 million visits per month, about 10 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Threads makes money
Revenue comes primarily from advertising, alongside .
Competitors in United States
Its closest rivals include x.com, bsky.app, reddit.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2023
Threads is founded in Menlo Park, CA, USA.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #455 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Threads?
Threads is operated by Meta Platforms, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Threads headquartered?
Threads is headquartered in Menlo Park, CA, USA.
When was Threads founded?
Threads was founded in 2023 by Meta.
How many employees does Threads have?
Threads employs approximately 1,000+ people.
What is Threads's revenue?
Threads's revenue: Not publicly disclosed.
Who are Threads's competitors?
Main competitors in United States include x.com, bsky.app, reddit.com.
How does Threads make money?
Mainly advertising.
Is Threads publicly traded?
Threads's ownership: Subsidiary of public company.
How many visitors does Threads get?
Third-party estimates place Threads at roughly 300 million visits per month, mostly from United States, with 88% mobile traffic.
Is Threads safe?
Threads is an established social media site founded in 2023 and ranked #455 in United States; use the official domain threads.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthreads.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos