Hinge
A relationship-focused dating app designed to be deleted.
Hinge at a glance
Hinge is a social media website and one of the most visited sites in United States, currently ranked #452 in the country. It was founded in 2012 by Justin McLeod and is headquartered in New York, NY, USA. Today Hinge is owned by Match Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include tinder.com, bumble.com, match.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hinge | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in United States
Company information
- Website
- hinge.co
- Sector
- Social Media
- Owner
- Match Group
- Owner type
- Subsidiary of public company
- Founders
- Justin McLeod
- Founded
- 2012
- Headquarters
- New York, NY, USA
- Employees
- 300+
- Ownership
- Match Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $550 million annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $550 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hinge operates a social platform focused on United States. A relationship-focused dating app designed to be deleted. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #452 in this index
- Sector rank
- Leading social media site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tinder.com | ≈ 9 million / month | #453 class competitor | — |
| bumble.com | ≈ 6.7 million / month | #454 class competitor | — |
| match.com | ≈ 4.5 million / month | #455 class competitor | — |
What is Hinge?
Hinge (hinge.co) is a social platform serving users in United States. A relationship-focused dating app designed to be deleted. It ranks #452 among the most visited websites in the country in this index, within the social media category.
Who owns Hinge?
The site is operated by Match Group, founded by Justin McLeod. The company was established in 2012 and is headquartered in New York, NY, USA. It employs around 300+.
Traffic and audience
Traffic estimates place Hinge at roughly 15 million visits per month, about 0.5 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Hinge makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in United States
Its closest rivals include tinder.com, bumble.com, match.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Hinge is founded in New York, NY, USA.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #452 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Hinge?
Hinge is operated by Match Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Hinge headquartered?
Hinge is headquartered in New York, NY, USA.
When was Hinge founded?
Hinge was founded in 2012 by Justin McLeod.
How many employees does Hinge have?
Hinge employs approximately 300+ people.
What is Hinge's revenue?
Hinge's revenue: ≈ $550 million annual revenue (est.).
Who are Hinge's competitors?
Main competitors in United States include tinder.com, bumble.com, match.com.
How does Hinge make money?
Mainly subscriptions.
Is Hinge publicly traded?
Hinge's ownership: Subsidiary of public company.
How many visitors does Hinge get?
Third-party estimates place Hinge at roughly 15 million visits per month, mostly from United States, with 88% mobile traffic.
Is Hinge safe?
Hinge is an established social media site founded in 2012 and ranked #452 in United States; use the official domain hinge.co and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshinge.co
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos