SiriusXM
A satellite and streaming audio service with music, talk, sports and news channels.
SiriusXM at a glance
SiriusXM is a website and one of the most visited sites in United States, currently ranked #361 in the country. It was founded in 1990 by Martine Rothblatt, David Margolese and is headquartered in New York, NY, USA. Today SiriusXM is owned by Sirius XM Holdings. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include spotify.com, pandora.com, iheart.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| siriusxm | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- siriusxm.com
- Sector
- Technology
- Owner
- Sirius XM Holdings
- Owner type
- Public company
- Founders
- Martine Rothblatt, David Margolese
- Founded
- 1990
- Headquarters
- New York, NY, USA
- Employees
- 5,000+
- Ownership
- Sirius XM Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SiriusXM operates a technology platform focused on United States. A satellite and streaming audio service with music, talk, sports and news channels. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #361 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| spotify.com | ≈ 18 million / month | #362 class competitor | — |
| pandora.com | ≈ 13.5 million / month | #363 class competitor | — |
| iheart.com | ≈ 9 million / month | #364 class competitor | — |
What is SiriusXM?
SiriusXM (siriusxm.com) is a technology platform serving users in United States. A satellite and streaming audio service with music, talk, sports and news channels. It ranks #361 among the most visited websites in the country in this index, within the technology category.
Who owns SiriusXM?
The site is operated by Sirius XM Holdings, founded by Martine Rothblatt, David Margolese. The company was established in 1990 and is headquartered in New York, NY, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place SiriusXM at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How SiriusXM makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in United States
Its closest rivals include spotify.com, pandora.com, iheart.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
SiriusXM is founded in New York, NY, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #361 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns SiriusXM?
SiriusXM is operated by Sirius XM Holdings. Public company structure, based on public filings and press reporting.
Where is SiriusXM headquartered?
SiriusXM is headquartered in New York, NY, USA.
When was SiriusXM founded?
SiriusXM was founded in 1990 by Martine Rothblatt, David Margolese.
How many employees does SiriusXM have?
SiriusXM employs approximately 5,000+ people.
What is SiriusXM's revenue?
SiriusXM's revenue: ≈ $8.5 billion annual revenue (est.).
Who are SiriusXM's competitors?
Main competitors in United States include spotify.com, pandora.com, iheart.com.
How does SiriusXM make money?
Mainly subscriptions, advertising.
Is SiriusXM publicly traded?
SiriusXM's ownership: Public company.
How many visitors does SiriusXM get?
Third-party estimates place SiriusXM at roughly 30 million visits per month, mostly from United States, with 68% mobile traffic.
Is SiriusXM safe?
SiriusXM is an established technology site founded in 1990 and ranked #361 in United States; use the official domain siriusxm.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssiriusxm.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos