Nintendo
The U.S. site of the Japanese game company for consoles, games and online services.
Nintendo at a glance
Nintendo is a website and one of the most visited sites in United States, currently ranked #359 in the country. It was founded in 1889 by Fusajiro Yamauchi and is headquartered in Kyoto, Japan (U.S. operations in Redmond, WA). Today Nintendo is owned by Nintendo Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through hardware sales, game sales, subscriptions. Its closest rivals include playstation.com, xbox.com, steampowered.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nintendo | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- nintendo.com
- Sector
- Technology
- Owner
- Nintendo Co., Ltd.
- Owner type
- Public company
- Founders
- Fusajiro Yamauchi
- Founded
- 1889
- Headquarters
- Kyoto, Japan (U.S. operations in Redmond, WA)
- Employees
- 7,000+
- Ownership
- Nintendo Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- English, Spanish, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nintendo operates a technology platform focused on United States. The U.S. site of the Japanese game company for consoles, games and online services. Revenue comes mainly from hardware sales, supported by the other lines listed below.
- Hardware sales
- Game sales
- Subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #359 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| playstation.com | ≈ 36 million / month | #360 class competitor | — |
| xbox.com | ≈ 27 million / month | #361 class competitor | — |
| steampowered.com | ≈ 18 million / month | #362 class competitor | — |
What is Nintendo?
Nintendo (nintendo.com) is a technology platform serving users in United States. The U.S. site of the Japanese game company for consoles, games and online services. It ranks #359 among the most visited websites in the country in this index, within the technology category.
Who owns Nintendo?
The site is operated by Nintendo Co., Ltd., founded by Fusajiro Yamauchi. The company was established in 1889 and is headquartered in Kyoto, Japan (U.S. operations in Redmond, WA). It employs around 7,000+.
Traffic and audience
Traffic estimates place Nintendo at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Nintendo makes money
Revenue comes primarily from hardware sales, alongside game sales, subscriptions.
Competitors in United States
Its closest rivals include playstation.com, xbox.com, steampowered.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1889
Nintendo is founded in Kyoto, Japan (U.S. operations in Redmond, WA).
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #359 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Nintendo?
Nintendo is operated by Nintendo Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is Nintendo headquartered?
Nintendo is headquartered in Kyoto, Japan (U.S. operations in Redmond, WA).
When was Nintendo founded?
Nintendo was founded in 1889 by Fusajiro Yamauchi.
How many employees does Nintendo have?
Nintendo employs approximately 7,000+ people.
What is Nintendo's revenue?
Nintendo's revenue: ≈ $11 billion annual revenue (est.).
Who are Nintendo's competitors?
Main competitors in United States include playstation.com, xbox.com, steampowered.com.
How does Nintendo make money?
Mainly hardware sales, game sales, subscriptions.
Is Nintendo publicly traded?
Nintendo's ownership: Public company.
How many visitors does Nintendo get?
Third-party estimates place Nintendo at roughly 60 million visits per month, mostly from United States, with 68% mobile traffic.
Is Nintendo safe?
Nintendo is an established technology site founded in 1889 and ranked #359 in United States; use the official domain nintendo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnintendo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos