Charles Schwab
Brokerage and wealth management services company.
Charles Schwab at a glance
Charles Schwab is a finance & banking website and one of the most visited sites in United States, currently ranked #48 in the country. It was founded in 1971 by Charles R. Schwab and is headquartered in Westlake, Texas, United States. Today Charles Schwab is owned by The Charles Schwab Corporation. Our estimates put its audience at ≈ 155 million visits per month. The business earns money mainly through trading commissions, asset management fees, interest income. Its closest rivals include fidelity.com, etrade.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 146 million / month | +2% |
| Q2 | ≈ 150 million / month | +3% |
| Q3 | ≈ 155 million / month | +3% |
| Q4 | ≈ 164 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 46.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| charles schwab | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- schwab.com
- Sector
- Finance & Banking
- Owner
- The Charles Schwab Corporation
- Owner type
- Public company
- Founders
- Charles R. Schwab
- Founded
- 1971
- Headquarters
- Westlake, Texas, United States
- Employees
- 32,000+
- Ownership
- The Charles Schwab Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $19B annual revenue
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $19B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Charles Schwab operates a bank and digital financial platform focused on United States. Brokerage and wealth management services company. Revenue comes mainly from trading commissions, supported by the other lines listed below.
- Trading commissions
- Asset management fees
- Interest income
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #48 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 240
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fidelity.com | ≈ 93 million / month | #49 class competitor | — |
| etrade.com | ≈ 69.8 million / month | #50 class competitor | — |
What is Charles Schwab?
Charles Schwab (schwab.com) is a bank and digital financial platform serving users in United States. Brokerage and wealth management services company. It ranks #48 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Charles Schwab?
The site is operated by The Charles Schwab Corporation, founded by Charles R. Schwab. The company was established in 1971 and is headquartered in Westlake, Texas, United States. It employs around 32,000+.
Traffic and audience
Traffic estimates place Charles Schwab at roughly 155 million visits per month, about 5.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Charles Schwab makes money
Revenue comes primarily from trading commissions, alongside asset management fees, interest income.
Competitors in United States
Its closest rivals include fidelity.com, etrade.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1971
Charles Schwab is founded in Westlake, Texas, United States.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #48 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Charles Schwab?
Charles Schwab is operated by The Charles Schwab Corporation. Public company structure, based on public filings and press reporting.
Where is Charles Schwab headquartered?
Charles Schwab is headquartered in Westlake, Texas, United States.
When was Charles Schwab founded?
Charles Schwab was founded in 1971 by Charles R. Schwab.
How many employees does Charles Schwab have?
Charles Schwab employs approximately 32,000+ people.
What is Charles Schwab's revenue?
Charles Schwab's revenue: ≈ $19B annual revenue.
Who are Charles Schwab's competitors?
Main competitors in United States include fidelity.com, etrade.com.
How does Charles Schwab make money?
Mainly trading commissions, asset management fees, interest income.
Is Charles Schwab publicly traded?
Charles Schwab's ownership: Public company.
How many visitors does Charles Schwab get?
Third-party estimates place Charles Schwab at roughly 155 million visits per month, mostly from United States, with 82% mobile traffic.
Is Charles Schwab safe?
Charles Schwab is an established finance & banking site founded in 1971 and ranked #48 in United States; use the official domain schwab.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsschwab.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos