American Express
Global payments and premium credit card company.
American Express at a glance
American Express is a finance & banking website and one of the most visited sites in United States, currently ranked #46 in the country. It was founded in 1850 by Henry Wells, William Fargo, John Butterfield and is headquartered in New York City, New York, United States. Today American Express is owned by American Express Company. Our estimates put its audience at ≈ 165 million visits per month. The business earns money mainly through card fees, interest income, merchant discount fees. Its closest rivals include chase.com, visa.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 155 million / month | +2% |
| Q2 | ≈ 160 million / month | +3% |
| Q3 | ≈ 165 million / month | +3% |
| Q4 | ≈ 175 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 49.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| american express | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- americanexpress.com
- Sector
- Finance & Banking
- Owner
- American Express Company
- Owner type
- Public company
- Founders
- Henry Wells, William Fargo, John Butterfield
- Founded
- 1850
- Headquarters
- New York City, New York, United States
- Employees
- 77,000+
- Ownership
- American Express Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60B annual revenue
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
American Express operates a bank and digital financial platform focused on United States. Global payments and premium credit card company. Revenue comes mainly from card fees, supported by the other lines listed below.
- Card fees
- Interest income
- Merchant discount fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #46 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 210
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chase.com | ≈ 99 million / month | #47 class competitor | — |
| visa.com | ≈ 74.2 million / month | #48 class competitor | — |
What is American Express?
American Express (americanexpress.com) is a bank and digital financial platform serving users in United States. Global payments and premium credit card company. It ranks #46 among the most visited websites in the country in this index, within the finance & banking category.
Who owns American Express?
The site is operated by American Express Company, founded by Henry Wells, William Fargo, John Butterfield. The company was established in 1850 and is headquartered in New York City, New York, United States. It employs around 77,000+.
Traffic and audience
Traffic estimates place American Express at roughly 165 million visits per month, about 5.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How American Express makes money
Revenue comes primarily from card fees, alongside interest income, merchant discount fees.
Competitors in United States
Its closest rivals include chase.com, visa.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1850
American Express is founded in New York City, New York, United States.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #46 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns American Express?
American Express is operated by American Express Company. Public company structure, based on public filings and press reporting.
Where is American Express headquartered?
American Express is headquartered in New York City, New York, United States.
When was American Express founded?
American Express was founded in 1850 by Henry Wells, William Fargo, John Butterfield.
How many employees does American Express have?
American Express employs approximately 77,000+ people.
What is American Express's revenue?
American Express's revenue: ≈ $60B annual revenue.
Who are American Express's competitors?
Main competitors in United States include chase.com, visa.com.
How does American Express make money?
Mainly card fees, interest income, merchant discount fees.
Is American Express publicly traded?
American Express's ownership: Public company.
How many visitors does American Express get?
Third-party estimates place American Express at roughly 165 million visits per month, mostly from United States, with 82% mobile traffic.
Is American Express safe?
American Express is an established finance & banking site founded in 1850 and ranked #46 in United States; use the official domain americanexpress.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsamericanexpress.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos