Rue du Commerce
A French online marketplace for electronics, home and general goods.
Rue du Commerce at a glance
Rue du Commerce is an e-commerce website and one of the most visited sites in France, currently ranked #130 in the country. It was founded in 1999 by Patrick Jacquemin, Hervé Marchand and is headquartered in Paris, France. Today Rue du Commerce is owned by Carrefour Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include cdiscount.com, amazon.fr, ldlc.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rue du commerce | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- rueducommerce.fr
- Sector
- E-commerce
- Owner
- Carrefour Group
- Owner type
- Subsidiary of public company
- Founders
- Patrick Jacquemin, Hervé Marchand
- Founded
- 1999
- Headquarters
- Paris, France
- Employees
- 200+
- Ownership
- Carrefour Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rue du Commerce operates an online retail and marketplace platform focused on France. A French online marketplace for electronics, home and general goods. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #130 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 9000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cdiscount.com | ≈ 6 million / month | #131 class competitor | — |
| amazon.fr | ≈ 4.5 million / month | #132 class competitor | — |
| ldlc.com | ≈ 3 million / month | #133 class competitor | — |
What is Rue du Commerce?
Rue du Commerce (rueducommerce.fr) is an online retail and marketplace platform serving users in France. A French online marketplace for electronics, home and general goods. It ranks #130 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Rue du Commerce?
The site is operated by Carrefour Group, founded by Patrick Jacquemin, Hervé Marchand. The company was established in 1999 and is headquartered in Paris, France. It employs around 200+.
Traffic and audience
Traffic estimates place Rue du Commerce at roughly 10 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Rue du Commerce makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in France
Its closest rivals include cdiscount.com, amazon.fr, ldlc.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Rue du Commerce is founded in Paris, France.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #130 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Rue du Commerce?
Rue du Commerce is operated by Carrefour Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Rue du Commerce headquartered?
Rue du Commerce is headquartered in Paris, France.
When was Rue du Commerce founded?
Rue du Commerce was founded in 1999 by Patrick Jacquemin, Hervé Marchand.
How many employees does Rue du Commerce have?
Rue du Commerce employs approximately 200+ people.
What is Rue du Commerce's revenue?
Rue du Commerce's revenue: ≈ $100 million annual revenue (est.).
Who are Rue du Commerce's competitors?
Main competitors in France include cdiscount.com, amazon.fr, ldlc.com.
How does Rue du Commerce make money?
Mainly product sales, marketplace commissions.
Is Rue du Commerce publicly traded?
Rue du Commerce's ownership: Subsidiary of public company.
How many visitors does Rue du Commerce get?
Third-party estimates place Rue du Commerce at roughly 10 million visits per month, mostly from France, with 76% mobile traffic.
Is Rue du Commerce safe?
Rue du Commerce is an established e-commerce site founded in 1999 and ranked #130 in France; use the official domain rueducommerce.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrueducommerce.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos